Life360 Will Reach 25 Million Users By The End Of 2012; Announces New Geo-fencing Feature

SAN FRANCISCO, Dec. 18, 2012 /PRNewswire/ -- Life360, the leading location and communication app for families, today announced it will reach 25 million registered users on Android and iPhone platforms by the end of the year. The company also shared details about two new in-app features, including geo-fencing capabilities and crime data integration. Using location-based technology, Life360 enables families to set up a private family network to see where their loved ones are located, know when they need help and see where the nearest safety resources are at all times. The app has seen its user base double in the past year as more parents are drawn to its service.

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"Scaling to this size so quickly is validation that families are relying on us to help them manage their busy, on-the-go lives," said Chris Hulls, co-founder and CEO of Life360. "We see first-hand every day the growing importance of private family networks and we are proud to serve more than 10 million families with our free app. We know our users will be excited about our latest features: a geo-fencing service that consistently works and works well, and the integration of crime data into user maps."

Life360's new geo-fencing feature, called "Places," allows users to designate locations on the map and receive an alert every time a family member arrives at those designated locations. Home, work, or school, for example, may be popular "Places" for many users who would like to receive an alert to know a loved one has arrived safely.

Users will immediately notice the new crime data integration, which shows all reported crime data in a user's neighborhood and allows users to tap the screen to see more information about the crime, where it occurred and when. The integration of crime data supports Life360's commitment to help keep families safe by sharing nearby threats. Like Life360's other features, crime data can be turned on or off at any time.

Since the app launched in 2009, more than 150 billion location points have been shared. More than 2,500 location points are shared every second through Life360.

About Life360

Life360 is the leading location and communication app for families available for Android and the iPhone. Using location-based technology, Life360 enables parents to see where their children are located, know when they need help and see where the nearest safety resources are at all times. The app operates in a convenient and secure way that does not interfere with busy schedules or personal freedom. Founded in 2008, Life360 placed first in Google's Android Developer Challenge in that same year and has received funding from several prominent investors. For more information, visit www.life360.com.

SOURCE Life360