LifeBEAM Performance Monitoring Technology Powers Under Armour™ Headphones Wireless Heart Rate - Engineered by JBL®

Collaboration with Leading Consumer Wearable Brands Signals Growing Validation of LifeBEAM's Aerospace-Grade Biosensors

Feb 25, 2016, 08:30 ET from LifeBEAM

NEW YORK, Feb. 25, 2016 /PRNewswire/ -- LifeBEAM, a leader in wearable technology, announced today that its advanced bio sensing technology powers the heart rate monitoring feature of the new Under Armour™ Headphones Wireless Heart Rate - Engineered by JBL®. This partnership brings together the aerospace-grade accuracy of LifeBEAM's technology with JBL's Signature Sound quality and Under Armour's elite sportswear performance. A CES 2016 Editors' Choice Award winner, the in-ear headphones let users monitor their heart rate while enjoying their favorite music, maximizing the enjoyment and results of their workout.

"This alliance with JBL and Under Armour is the latest example of LifeBEAM's technological collaboration with leading performance sports brands to deliver the most sophisticated and accurate biometrics to help consumers reach their fitness goals," stated Zvika Orron, chief technology officer at LifeBEAM. "The inner ear provides one of the most accurate sources of biometric data, such as heart rate and motion, making these in-ear headphones the ideal accessory for improving performance while also rocking out to a personal playlist."

The wireless heart rate headphones feature a touch sensor on the right ear that lets users hear their heart rate on demand, eliminating the need to interrupt the flow of the workout to look down at a smart phone or fitness device to check their stats. With Bluetooth connectivity to iOS and Android devices, a 12-month subscription to MapMyFitness and battery life of up to five hours, the headphones are designed for comfort, durability and ease of use. The three-button mic lets wearers control tracks, volume and calls easily and without disruption.

"LifeBEAM's smart bio sensing technology offers superior performance monitoring in a non-intrusive form factor. It helps us elevate and differentiate the UA Headphones Wireless Heart Rate – Engineered by JBL on function and design," stated Sean Kapoor, VP, Under Armour BU at HARMAN.

About LifeBEAM
A pioneer in wearable technology hardware, analytics and software, LifeBEAM makes the world's most advanced wearable instruments for measuring human performance. The company offers an array of products for consumers, B2B clients and aerospace agencies. The company is based in New York, with operations centers in Israel and China. For more information, visit

HARMAN ( designs and engineers connected products and solutions for automakers, consumers and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions and connected services. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. The Company's software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 28,000 people across the Americas, Europe, and Asia and reported sales of $6.5 billion during the 12 months ended December 31, 2015. The Company's shares are traded on the New York Stock Exchange under the symbol NYSE: HAR.

© 2016 HARMAN International Industries, Incorporated. All rights reserved. Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson are trademarks of HARMAN International Industries, Incorporated, registered in the United States and/or other countries. AKG is a trademark of AKG Acoustics GmbH, registered in the United States and/or other countries. Features, specifications and appearance are subject to change without notice.

About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world's largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company's website at

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