LIFESMART Expands Brand; Endorsed By The Deen Brothers
CHICAGO, Feb. 28, 2019 /PRNewswire/ -- Supply Chain Sources will be introducing several new product lines under the LIFESMART brand for the 2019-2020 season at the International Housewares Show, March 2nd thru 5th at McCormick Place in Chicago.
The LIFESMART brand, which was founded in 2009 by Mike Dolder and Lauren Brill, has been an industry leader in Infrared Heating products, Infrared Fireplace and Spas over a 10-year period. Dolder and Brill sold the company to a private equity group in 2013 and started other ventures in massage chairs, lift chairs, grills and stand desks. In 2017, Tim Hu along with the original Chinese suppliers bought the brand back from private equity, sold the LIFESMART spa brand to Watkins Manufacturing, and combined the remaining assets with Dolder and Brill to form Supply Chain Sources in 2017.
"Our mission in 2017 was to re-establish and expand the LIFESMART heating program," said Dolder. "In 2018, we combined the heating program with fans, coolers, humidifiers, pellet grills, kamado grills, griddles, shiatsu massage chairs and recliners, and lift chairs. This has allowed us to open more doors and extend the brand."
"For 2019, our focus is innovation and brand recognition," said Hu. We will be introducing a new opportunity with the Deen Brothers to promote our latest line of grills, kamados and griddles. They have contributed innovation along with recipes, rubs and accessory items to enhance the line."
"Additionally, The Deen Brothers will help us launch our latest addition: the LIFESMART PUREWASH. This a food purification device that effectively washes vegetables and fruit for safety and healthy consumption. It is FDA listed and the product is not limited to fruits and vegetables - it can be used for toys and other heavy use products to sanitize safely," said Hu.
"We really see the addition of the Deen Brothers as a natural for our grills and our PUREWASH," said Dolder.
The Deens are both New York Times' best-selling authors of 7 cookbooks with countless network television appearances and shows of their own, both separately and together. Jamie and Bobby share a quick wit and a love of cooking. Together, they blended their individual tastes & styles to create a line of Deen Brothers products, including BBQ sauces, cookware, spices, and rubs. In addition, they are co-owners and partners of 6 restaurants around the US.
The LIFESMART brand continues to grow and expand.
Learn more about the LIFESMART brand:
http://lifesmartproducts.com
https://www.facebook.com/lifesmartproducts
Media Contact:
Mike Dolder
[email protected]
435-757-9949
SOURCE LIFESMART
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