Lifestory Research Releases 2024 America's Most Trusted Home Builder Study Findings

Taylor Morrison Homes, Skyline Homes, and Trilogy by Shea Homes Rank Highest Again in Trust Among Home Buyers

NEWPORT BEACH, Calif., Jan. 3, 2024 /PRNewswire/ -- Trust in home builders continues to decline, according to the 2024 America's Most Trusted® Study, released today. Among the largest home builders in the United States, Lifestory Research found a universal decline in trust in each national builder in the annual study. The decline in trust among home builders underscores a concerning trend within the housing industry. The study found that factors such as construction quality, adherence to timelines, transparency in communication, and customer service can contribute to the erosion of trust.

Since the initial ranking of home builders in the America's Most Trusted® Study in 2013, the study has evolved to examine trust within more than 75 product categories related to housing. Across the 75 America's Most Trusted® Studies, Lifestory Research finds that brands tend to retain the same level of consumer trust.

"Brand trust transcends mere stickiness; it's a profound connection that withstands the test of time and fosters enduring loyalty. Unlike fleeting trends, genuine trust in a brand is rooted in consistent reliability, transparency, and a deep understanding of consumer needs. It's a bond that goes beyond surface-level appeal, forging a lasting relationship built on credibility and a shared commitment to quality and integrity," said Eric Snider, President of Lifestory Research.

America's Most Trusted® Home Builder

Home buyers have rated Taylor Morrison Homes as America's Most Trusted® Home Builder for the ninth year. According to the 2024 study, Taylor Morrison received the highest trust rating with a Net Trust Quotient Score 109.9.

In the Lifestory Research 2024 America's Most Trusted® Study, 58,991 customers shopping for a new home were surveyed, and their opinions of the nation's largest home builders were asked. Home builders included in the national ranking included Taylor Morrison, TriPointe Homes, Toll Brothers, Ashton Woods, LGI Homes, Mattamy Homes, K. Hovnanian, Dream Finders, David Weekley, Century Communities, Richmond American, M/I Homes, Pulte Homes, Meritage Homes, DRB Homes, Ryan Homes, Lennar, DR Horton, Beazer Homes, and KB Home. 

For more information about the Lifestory Research 2024, America's Most Trusted® Home Builder study, visit https://www.lifestoryresearch.com/2024-best-home-builder-ranking-review

America's Most Trusted® Manufactured Home Builder

Skyline Homes has earned the title of America's Most Trusted® Manufactured Home Builder for the fourth consecutive year, according to the 2024 America's Most Trusted Study by Lifestory Research. Out of 26,760 surveyed consumers expressing their opinions on manufactured homes, Skyline emerged as the top-ranked choice.

Skyline Homes captured the highest Net Trust Quotient score (98.5). Brands included in the final ranking were nationally recognized by people actively shopping for a manufactured home. Manufactured home builder brands in the national ranking include Skyline Homes, Genesis Homes, Legacy Housing, Cavco Homes, Chariot Eagle, Fairmont Homes, Champion Homes, Clayton Homes, Palm Harbor Homes, and Fleetwood Homes.

For more information about the Lifestory Research 2024, America's Most Trusted® Manufactured Home Builder study, visit https://www.lifestoryresearch.com/2024-best-manufactured-home-builder-ranking-review

America's Most Trusted® Active Adult Resort Home Builder

Trilogy by Shea Homes has again been identified as America's Most Trusted® Active Adult Resort Builder for an impressive twelfth consecutive year. The 2024 study reveals that Trilogy by Shea Homes attained the highest Net Trust Quotient Score of 111.7 among the housing industry's most prominent active adult brands.

In the Lifestory Research 2024 America's Most Trusted® Active Adult Resort Builder Study, 20,164 people were surveyed and asked their opinions of active adult resort home builders. For inclusion in the ranking, the brand must be known to active adult shoppers throughout the United States and be among the largest 55+ active adult home builders based on sales volume. Brands in the ranking were Trilogy by Shea Homes, Esplanade by Taylor Morrison, Toll Brothers, Four Seasons by K. Hovnanian, Del Webb, Lennar, and The Villages (Florida). 

For more information about the Lifestory Research 2024, America's Most Trusted® Active Adult Resort Builder study, visit https://www.lifestoryresearch.com/2024-best-active-adult-55plus-builder-ranking-review

About the America's Most Trusted® Study 

The Lifestory Research America's Most Trusted® study is the most extensive and longest-running independent research program seeking to understand the opinions of consumers within the new home marketplace. Lifestory Research conducts an annual survey in which people anonymously assess brands encountered while searching for specific products. This research uses the highest quality social and opinion science practices to provide consumer-driven data insights. The annual home builder ratings are based on the opinions of people surveyed about their perceptions of trust, quality, and other brand attributes.

America's Most Trusted® and Most Trusted Builder in America® are registered trademarks of Lifestory Corporation. No advertising or promotional use can be made of the information in this release without the express prior written consent of Lifestory Research. Learn more. #mosttrustedbrands

Visit www.lifestoryresearch.com for detailed trust scores, ratings, and rankings from the study.

About Lifestory Research®

Leaders, companies, and brands know that great ideas are only useful if they move people toward action. Lifestory Research is an independent, science-driven consumer insights and strategy consulting firm that ignites relationships between companies and their audiences. We are passionate about customers, employees, brands, and the science of influence. We use quantitative and qualitative research to create customer insights, drive innovation, deliver brand strategy, and move people forward.

For more information, please visit www.lifestoryresearch.com

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SOURCE Lifestory Research