Lifestyle Guru Jason Binn is appointed to Executive Director of JetSmarter

NEW YORK, Sept. 28, 2016 /PRNewswire/ -- JetSmarter, the world's leading private jet company, announced today the appointment of Jason Binn as Executive Director of JetSmarter. In this role, Binn will leverage his more than 25 years of experience in marketing and branding some of the most prestigious and prominent people and businesses. As Binn oversees client relations and strategic partnerships, he will curate unique experiences in the air and on the ground and work with JetSmarter members including their entertainment, influencer and celebrity clientele. Binn will use his wealth of knowledge and proven experience to facilitate new JetSmarter opportunities for insider access and activations. Binn will also continue in his role as CEO and Founder of luxury lifestyle publication, DuJour magazine as well as Chief Advisor to Gilt and InList.com. 

"It is clear that Jason's knowledge as an entrepreneur and media innovator will enhance JetSmarter's mission, message and client base. I have confidence Binn will help take JetSmarter to greater heights.  The JetSmarter team is proud to welcome Binn to our management team, as he will enable our community to gain greater access to the many great things happening in our industry," said Sergey Petrossov, CEO of JetSmarter.  "Over the last year, since he's been a JetSmarter member, I have gotten to know and admire Jason and am excited about taking this next step together in the growth of our company."

"Since being introduced to the JetSmarter team, I have been fascinated by the work they've done for the brand, as they have cultivated a truly impressive membership list that includes some of the most influential and successful people I know." said Jason Binn. "I'm thrilled to be a part of this growing team of savvy individuals, and look forward to building an ever larger presence for the continued future success of the company." Binn continued, "I am excited to bring my experience to this new industry and expand my playing field."

Additional company announcements will be made throughout 2016. For more information on JetSmarter, this announcement or its membership program, please visit: www.JetSmarter.com.

About Jason Binn:
Jason Binn founded DuJour Media Group in 2012. DuJour is an award-winning, cross-platform luxury lifestyle brand that provides an unprecedented print and digital platform directed to affluent consumers who shop their passions. DuJour has created a community of over 3 million individuals who meet net worth ($5 million), home value ($1 million), and household income ($220,000) thresholds. Binn's inspiration for DuJour Media came in part from his relationship with online luxury-retail leader Gilt Group (a subsidiary of Hudson's Bay Company (HBC), which is also the Parent company of Saks Fifth Avenue, Saks Off Fifth and Lord & Taylor). Binn became Gilt's Chief Advisor in 2010 and continues in this role since Gilt was sold to HBC in January of 2016.

Prior to DuJour, Binn founded Niche Media (now known as  Greengale Publishing), a leading publisher of luxury regional magazines nationwide (including Ocean Drive, Hamptons, LA Confidential, Gotham, Aspen Peak, Capital File, Vegas et al). In addition to its top-tier city publications, Binn also oversaw the custom publishing division of Niche, which included Wynn Magazine, Art Basel, Bal Harbour Magazine and Taubman's The Mall at Short Hills.  

Binn has also forged a strategic partnership with Getty Images and WireImage, where he promotes his personal photography archives under the heading "BinnShot." Binn was awarded Ernst & Young's "Entrepreneur of the Year" award, inducted into the American Advertising Federation's "Advertising Hall of Achievement", and was featured in Crain's "40 Under 40″ list of entrepreneurs. He was listed in the "Forbes 400" in 2005. Binn attended Boston University from which he graduated Cum Laude in 1989.

About JetSmarter
JetSmarter, the world's largest mobile marketplace for private jets, has created a new class of air travel that is able to offer both custom charters and unused seats across thousands of flights.  By fundamentally rewiring the marketplace, JetSmarter has lowered the entry cost into the private aviation market, making it more available to travelers around the world, and a true disruptor in the space. Its technology and efficient platform – driven by algorithms, artificial intelligence and mobile distribution – optimizes inventory to drive down prices, create availability, and gives JetSmarter the resources to continue to grow throughout the U.S. and globally.  The JetSmarter app is available for iOS and Android. For more information, please visit www.JetSmarter.com.

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SOURCE JetSmarter

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