'Life...supplemented' Challenges Consumers to Be Well in 2011

WASHINGTON, Jan. 3, 2011 /PRNewswire/ -- The "Life...supplemented" campaign announces the Life...supplemented Wellness Challenge -- three initiatives spanning the critical first few months of the New Year to support and encourage Americans in their wellness by embracing the three pillars of health: healthy diet + dietary supplements + regular exercise.

On January 5, 2011 at 3 p.m. EST (12 p.m. PST), the Life...supplemented Wellness Challenge will kick-off in New York City with the "Power Hour of Wellness Featuring Hungry Girl and Friends." This 60-minute live videostream discussion about real world solutions for getting and staying well will be moderated by Hungry Girl Lisa Lillien, New York Times best-selling author and founder of a free daily email service www.hungry-girl.com that entertains and informs one million women every week day about better-for-you food choices. She will be accompanied by her friends: registered dietitian Dave Grotto; licensed naturopathic doctor Duffy MacKay of the Council for Responsible Nutrition; and certified personal trainer Andrea Metcalf.  Each expert has a specific expertise in at least one of the three pillars of health, and will answer questions from consumers that focus on how to get and stay well in the New Year.

"I'm so excited about working with 'Life...supplemented.' Their Wellness Challenge gives practical advice that will help people make simple changes toward reaching their personal health goals," says Hungry Girl Lisa Lillien. "The live video stream will help people kick-start their wellness in the New Year and I can't wait to help them do that!"

The Life...supplemented Wellness Challenge will also offer an attractive incentive for people to get healthy in the New Year with a Three Pillars Health & Wellness Makeover Sweepstakes*,running from January 5 through March 5. The grand prize, valued at $10,000, includes one-on-one lessons on healthy cooking, a consultation with a registered dietitian along with a year's supply of vitamins and other supplements, and a gym membership, including personal training sessions. The Three Pillars Health & Wellness Makeover Sweepstakes is easy to enter.  Simply go to www.lifesupplemented.org, register and take My Wellness Scorecard, a fast, fun and free online quiz that provides you with a baseline assessment of your wellness in each of the three pillars of health—healthy diet + dietary supplements + regular exercise.  Once you've completed the scorecard, you'll discover where you are on the wellness continuum, ranging from AlphaWELL to OhWELL. And to help you move up the wellness scale, you'll also receive personalized tips on how to improve your overall health and wellness.

Another component of the three-month long Life...supplemented Wellness Challenge is designed to engage consumers in a dialogue about the important role vitamins and other supplements play in achieving overall health and wellness.  Why You Want to be Well will be held on Facebook March 1– 31 and the entire Facebook community will be invited to share their biggest motivation for wanting to get and stay healthier and be well in the New Year.

By participating in the Life...supplemented Wellness Challenge, you'll also be helping a good cause: Vitamin Angels.  The "Life...supplemented" campaign will donate up to $20,000 for participation in these three initiatives.

Finally, an important call-to-action of the Life...supplemented Wellness Challenge is encouraging consumers to participate in social media networks that focus on wellness. Consumers can get updates on "Life...supplemented" and the Life...supplemented Wellness Challenge via Twitter (@wannaBwell)and Facebook. For more information on the three pillars of health and to enter the sweepstakes, visit www.lifesupplemented.org.

*No purchase necessary.  See official rules for more information.  

About "Life...supplemented":

"Life...supplemented" is a consumer wellness campaign dedicated to driving awareness about the mainstream use of dietary supplements as an integral part of a proactive personal wellness regimen that combines healthy diet, supplements and exercise. The campaign is managed by the Council for Responsible Nutrition, the leading trade association for the dietary supplement industry, under its affiliated 501(c)(3), the CRN Foundation. The dietary supplement category includes products such as vitamins, minerals, botanicals, sports nutrition, weight management and specialty supplements. More than 150 million Americans use these products each year to promote and maintain good health. Find out more about AlphaWELLs, WELLs, WannabeWELLs and OhWELLs by clicking on My Wellness Scorecard at www.lifesupplemented.org.

SOURCE "Life...supplemented"