Lifetime Television Selects JAGTAG to Power First Mobile 2D Barcode Campaign for 'The Fairy Jobmother' Premiere

JAGTAGs Offer Fans Tune-In Reminders and Exclusive Videos with Job-Hunting Tips

Oct 26, 2010, 09:00 ET from JAGTAG

NEW YORK, Oct. 26 /PRNewswire/ -- JAGTAG (, the U.S. leader in mobile 2D barcode advertising, and Lifetime Television today announced an expansive mobile marketing campaign to promote the launch of the new unscripted series "The Fairy Jobmother." Lifetime is the first company to use JAGTAGs in a television commercial, and will also incorporate JAGTAGs in online, out-of-home and print materials.

Conceived and executed in conjunction with Horizon Media, Lifetime's "The Fairy Jobmother" campaign uses JAGTAGs to help fans attain the latest job-hunting tips directly from career specialist Hayley Taylor and receive tune-in reminders ahead of the October 28th premiere. JAGTAGs will be featured in television ads on Lifetime as well as print ads in publications, such as US Weekly, People and Metro NY, and online on various website skins including Out-of-home promotional materials with JAGTAGs will appear in New York City subways and bus shelters, as well as mall dioramas in New York, Los Angeles, Chicago, Philadelphia and Atlanta. Fans that take and send a photo the JAGTAGs will automatically receive videos from Taylor, such as how-to tips for using social networking during the job search, and can easily opt-in for tune-in reminders. JAGTAG delivers optimized content specific to each user's mobile device, and will offer iPhone and Android users extended video clips for "The Fairy Jobmother" campaign.

"By partnering with JAGTAG, we've created an exciting, multichannel campaign that enables us to introduce viewers to Hayley Taylor and 'The Fairy Jobmother' through exclusive video content sent directly to users' phones," said Alex Ignon, Vice President, Media and Consumer Promotions at Lifetime Television. "This technology also provides a platform to reinforce the October 28th premiere through tune-in reminders."

JAGTAG works on all camera phones and across all major wireless carriers in the United States without requiring users to download an application. The Lifetime campaign with JAGTAG will run from October 18, 2010, through November 2010.

"The first to leverage JAGTAGs in a television ad, Lifetime has created a truly integrated mobile campaign by activating multiple channels for the launch of 'The Fairy Jobmother,'" said Ed Jordan, Chief Executive Officer of JAGTAG. "With JAGTAG, Lifetime can instantly deliver exclusive video content to 90 percent of mobile users, and establish a new way to encourage fans to tune in for their favorite shows."

The Fairy Jobmother will follow international career specialist Hayley Taylor each week as she assists severely job-challenged families with her no-nonsense and tough love tactics to motivate them to get back on the payroll. Recognized for her no holds barred approach, Taylor will help and motivate those who have struggled with unemployment to realize new career opportunities. A sneak peek at the first episode of The Fairy Jobmother will air Thursday, October 28th, at 11PM ET/PT on Lifetime, following the season eight finale of Project Runway. The series will then move to its regular time slot on Thursdays at 9PM ET/PT, beginning November 4th. To learn more about "The Fairy Jobmother," visit


JAGTAG is the only mobile 2D barcode solution that does not require the consumer to download an application prior to use and the only mobile medium that can successfully deliver optimized multimedia to both standard phones and smart phones. Anywhere a mobile consumer encounters a JAGTAG, they can use their phone to request and receive multimedia content (video, audio, pictures, text) sent immediately to their phone. To learn more, visit

About Lifetime Television

Lifetime Television, the number one rated women's network, is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television®, Lifetime Movie Network®, Lifetime Real Women® and Lifetime Digital™ (which includes,, Lifetime Games,,, and are part of Lifetime Entertainment Services, LLC, a subsidiary of A&E Television Networks, LLC. A&E Television Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.

About Horizon Media

Horizon Media, Inc. is the largest independent media services company in the world. The company was founded in 1989, it is headquartered in New York and has offices in Los Angeles, San Diego and Amsterdam, Netherlands.

The company's mission is "To create the most meaningful brand connections within the lives of people everywhere." By delivering on this mission through a holistic approach to brand marketing, Horizon Media grown to become the fastest growing media agency in the industry, with estimated billings of $2.5 billion and approximately 600 employees.

The company is also a founding member of Columbus Media International, an international network of leading independent media agencies. For more information, please visit

For media inquiries, contact:

Julie Nicholson

Weber Shandwick for JAGTAG


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