Liftlab and Stellair Form Strategic Collaboration to Unlock Full-Funnel Media Planning and Accelerate Insight-to-Execution Cycle in Digital Media

REDWOOD CITY, Calif., Sept. 30, 2025 /PRNewswire/ -- Liftlab, a leader in full funnel media planning, and Stellair, an AI-powered media operations automation platform, today announced a strategic collaboration to address a core industry challenge: the speed at which insights from measurement, experimentation, and forecasting impact day-to-day media execution.

The collaboration brings together two complementary capabilities:

• Stellair has automated the advertising execution pipeline through AI, enabling advertisers to plan, optimize, and scale campaigns at unprecedented speed.
  
  
• LiftLab helps brands unlock hidden revenue with the LiftLab Trust Engine™, which unifies attribution, experimentation, marketing mix modeling, and forecasting into one actionable system, giving marketers the confidence to invest across the funnel, not just the last click.

Together, the companies are building an integrated solution that eliminates the disconnect between media insights and execution, improving return on ad spend (ROAS) and operational efficiency for marketers.

"The media ecosystem is evolving faster than ever, with more channels and a growing need for speed, automation, and consistency." said Charles Mi, CEO, Stellair. "Our work with Liftlab ensures marketers can move as fast as the market while basing decisions on the most reliable measurement frameworks available."

This collaboration also positions both companies to unlock a larger market opportunity: bringing the orchestration and simplicity of walled gardens to the open web, while maintaining the flexibility for advertisers to choose the transparency levels that best fit their strategies.This is achieved while also incorporating walled garden measurement with the open web.

"LiftLab's mission is to give brands confidence in their media investments by unifying measurement and making insights actionable," said John Wallace, CEO, LiftLab. "Together with Stellair, we're extending that confidence directly into execution with a new level of speed and precision."

The joint solution is currently under development and will launch with select partners later this year.

About Liftlab
LiftLab (www.liftlab.com) helps enterprise and growth brands unlock hidden revenue in their media budgets. The LiftLab Trust Engine™ synthesizes hundreds of inputs across attribution, experimentation, and industry data, into a single actionable system that gives marketers confidence in their investments. Trusted by category leaders like SKIMS, Pandora, and Birkenstock.

Media Contact:
Shannon Pham
[email protected]m

About Stellair
Stellair (www.stellair.ai) is a software company that builds AI assistants that revolutionize how marketers and agencies work—making complex workflows effortless and error-free. Founded by marketing and media technology industry veterans, Stellair's mission is to automate overly complex digital media operations and processes that slow down organizations.

Media Contact:
Bernie Yu
[email protected]

SOURCE Stellair AI