NEW YORK, Jan. 29 /PRNewswire/ -- Just in time for Valentine's Day, TechWeb's Light Reading (www.lightreading.com), the leading research-led media company serving the global communications marketplace, is borrowing a concept from the dating scene and announcing a new "Speed Dating" reception during the Mobile World Congress in Barcelona, where industry vendors will be able to give three-minute "elevator" pitches to six of Light Reading's top editors and analysts.
The Speed Dating event, scheduled for Feb. 17, a few blocks away from the Fira where the MWC is being held, will allow harried industry executives to quickly communicate their newest product or company strategies in one-on-one sessions with two Light Reading editors, two Heavy Reading Analysts, and two Pyramid Research analysts. Vendor executives will have a three-minute slot to chat up their newest technology or product or unload their latest strategy and then move on to their next "date."
The editors on hand will be Ray LeMaistre, International Managing Editor of Light Reading, and Dan Jones who drives Light Reading's mobile news coverage. From Heavy Reading comes Berge Ayvazian, the former Yankee Group CEO who is now heading a 4G Consulting Practice at Heavy Reading, and Patrick Donegan, the leading analyst covering mobile technology infrastructure. From Pyramid Research, Gabriela Baez, Managing Director of Global Research, and Analyst Stela Bokun, Pyramid's European telecom markets specialist, will be there to meet industry executives.
"It's rare that we get our editors and analysts in one place and that our communications industry customers will actually be guaranteed face time with all of them at once," says Joseph Braue, SVP/Group Director of Light Reading. "It's real efficient for clients, and it's a unique way to have a little fun at the show. And you know what they say about new product messaging: If you can't say it in an elevator ride, you haven't crystallized the message."
The Speed Dating portion will comprise the first hour of the reception. A cocktail reception will follow, allowing clients who weren't able to participate in the Speed Dating to mingle with Light Reading, Heavy Reading, and Pyramid Research's editors and analysts.
Light Reading plans to hold additional Meet the Editors Speed Dating receptions at CTIA Wireless in March and the Cable Show in May. These receptions are invitation only. For more information contact:
Director of Corporate Marketing
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses – media solutions, marketing services and paid content – TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in TechWeb's communities and information resources monthly. TechWeb brands includes: global face-to-face events such as Interop, Web 2.0, Black Hat and VoiceCon; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading InformationWeek, Wall Street & Technology, and Advanced Trading magazines. TechWeb is a UBM company, a global provider of news distribution and specialist information services, with a market capitalization of more than $2.5 billion.
About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to http://www.unitedbusinessmedia.com.
SOURCE Light Reading