Light Reading Continues Its Success in the Cable Industry With the Cable Next-Gen Video Strategies Conference

NEW YORK, July 1 /PRNewswire/ -- UBM TechWeb's Light Reading (www.lightreading.com), the largest research-led media company serving the global communications marketplace, and Heavy Reading (www.heavyreading.com), its prestigious market research division, hosted their third and most successful Cable Next-Gen Video Strategies conference on June 24, 2010. Cable Next-Gen Video Strategies: Winning the Three-Screen Battle in Atlanta had nearly 150 non-sponsored attendees of whom over 70 percent were from cable operators, service providers, and programmers. 2010 registration and attendance was up 20 percent over the 2009 conference.

Moderated by Heavy Reading Senior Analyst Alan Breznick, Light Reading Cable Site Editor Jeff Baumgartner, and Heavy Reading Cable Industry Insider Contributing Analyst Craig Leddy, Cable Next-Gen Video Strategies: Winning the Three-Screen Battle took a comprehensive look at the cable industry's attempts to generate fresh revenues and succeed in the emerging three-screen universe by deploying next-generation video technologies, applications, and services. Cable Next-Gen Video Strategies had seven sponsors and 14 participating companies.

"Our third-annual next-gen video event was our best attended so far, drawing a broad range of important decision-makers from the operators, programmers, and suppliers that are helping to drive the industry toward a new era of advanced video services applications that involve interactive TV, 3DTV, and an IP-powered platform that will be central to cable's ambitious TV Everywhere initiatives," said Jeff Baumgartner.

Additional highlights from the Cable Next-Gen Video Strategies conference included keynote speakers from four of the cable industry's leading organizations: Comcast, Canoe Ventures, Cox Communications, and Cisco Systems. Other featured speakers presenting on panels came from Avail-TVN, BrightLine iTV, Comcast Spotlight, Display Search, iN DEMAND, Knology, Starz Entertainment, The Diffusion Group, thePlatform, The Weather Channel, and Turner Broadcasting System.

Sponsors included Super Platinum Sponsor Cisco; Gold Sponsors Arris, Ericsson, Motorola, SeaChange, and Vip-TV, by EchoStar; Silver Sponsor Smith Micro Software; and Association Sponsors CTAM Southeast, Multimedia Over Coax Alliance, and Women in Cable Telecommunications – Atlanta.

Building off the success of Cable Next-Gen Video Strategies: Winning the Three-Screen Battle, Light Reading will be holding a Cable Next-Gen Video Strategies Virtual Event on September 29. Speaking and sponsorship opportunities are still available. For more information visit: www.lightreading.com/virtualcable.

About Light Reading (http://www.lightreading.com)

Founded in 2000, Light Reading is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

About UBM TechWeb (http://www.ubmtechweb.com)

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology.  Through its core businesses – media solutions, marketing services, and professional information – UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, telecom providers and business executives) actively participate in UBM TechWeb's communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology.  UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to http://www.ubm.com

SOURCE Light Reading