Light Reading Gets World Cup Fever

NEW YORK, May 21 /PRNewswire/ -- UBM TechWeb's Light Reading (www.lightreading.com), the largest research-led media company serving the global communications marketplace, has surveyed some of the brightest minds in the telecom and mobile marketplace for several weeks to get to the heart of a single burning issue: Who will win the 2010 FIFA World Cup in South Africa this summer?

The resulting video is viewable, right here:  http://www.lightreading.com/video.asp?doc_id=192291&

For World Cup predictions, we talked to executives from Aircom International, the GSM Association, Redknee, Volantis Systems, and Bridgewater Systems. Also included are comments from Heavy Reading analysts Patrick Donegan, Graham Finnie, Gabe Brown, and Adi Kishore; TeliaSonera CTO Lars Klasson; and the CEO of Ericsson, Hans Vestberg.

Have you got a feeling about what team will lift soccer's premier trophy? Let us hear about it on our World Cup message board:  http://www.lightreading.com/messages.asp?piddl_msgthreadid=232394&#msgs

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

About UBM TechWeb

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology.  Through its core businesses – media solutions, marketing services, and professional information – UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT support managers, Web and digital professionals, software and game developers, government decision makers, and telecom providers) actively participate in UBM TechWeb's communities. UBM TechWeb brands includes: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology.  UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities – from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists – with integrated events, online, print, and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to http://www.unitedbusinessmedia.com

SOURCE Light Reading