Light Up the Holidays With a Dazzling Smile That Stands Out

CINCINNATI, Nov. 2, 2010 /PRNewswire/ -- This holiday, step out with a brilliant smile just in time for the season's hottest affairs with the Crest and Oral-B 3D White smile collection.  A smile that sparkles is also one that beams with confidence, so stop waiting and light up the holidays with a dramatically whiter smile.  In celebration of the holiday season, Crest and Oral-B 3D White is teaming up with Katie Cassidy, (who plays the intriguing character Juliet on the CW's "Gossip Girl"), to offer fans on Facebook the opportunity to smile with the chance to win an all expenses paid trip to Los Angeles. One lucky winner and a friend will attend a holiday-themed red carpet event as Katie's VIP guests.  Now that is something to smile about!

(Photo:  http://photos.prnewswire.com/prnh/20101102/NY92586 )

(Photo:  http://www.newscom.com/cgi-bin/prnh/20101102/NY92586 )

Something else that makes Katie smile is giving back during the holiday season.  With Katie's help, Crest and Oral-B 3D White is proud to make a donation to H.E.L.P., a non-profit organization close to Katie's heart that is dedicated to bringing hope, education, love and protection to children all over the globe.  This holiday season achieve a show-stopping smile and light up the lives of others with Crest 3D White Professional Effects.

"I am thrilled to partner with Crest, and give a lucky winner and a friend the opportunity to smile and shine on the red carpet with me this holiday season," says Katie Cassidy.  "Besides attending red carpet events and parties during the holiday season, it means so much to be able to help those less fortunate and specifically give children a reason to smile. To support Katie on her mission, Crest is making a $10,000 donation to H.E.L.P., which will ensure that more children are happy, safe and receiving the resources they need this holiday season.

Light Up The Holidays with a Crest 3D White Smile and Katie Cassidy Facebook Contest:

Crest 3D White and the Crest Facebook fan page will give one lucky winner and a friend the chance to light up the holiday season with a Crest 3D White smile, and win an all expenses paid trip to Los Angeles to attend a holiday-themed red carpet event as Katie Cassidy's VIP guests.

• Contest: The Facebook contest will go live November 2nd-29th. To enter the "Light up the Holidays Sweepstakes" log-on to www.facebook.com/crestwhitestrips
• Sweepstakes: Enter for a chance to win daily Crest 3D White prize packs, including the entire Crest 3D White collection: 3D White Professional Effects Whitestrips with Advanced Seal Technology, 3D White Vivid Toothpaste, 3D White MultiCare Whitening Rinse, Oral-B Pulsar 3D White Advanced Vivid Toothbrush and Oral-B Advantage 3D White Vivid Toothbrush.

"Crest 3D White Professional Effects Whitestrips offer an easy solution for achieving a whiter smile.  Paired with the rest of the 3D White collection, it is now possible to see results in 1 day," says P&G's Doreen Bayliff, Vice President North American Oral Care.  "Crest is especially honored to be working with Katie Cassidy and contributing to H.E.L.P., a cause that helps give children the love and resources they need, ultimately bringing a smile to their faces this holiday season."

The Crest and Oral-B 3D White collection is available at mass retailers and drugstores nationwide.  Since 2001, the #1 dentist recommended brand and winner of multiple awards; Crest Whitestrips has helped bring brilliant, beautiful, brighter, whiter smiles to more than 50 million people.  These people have made Crest Whitestrips their best beauty secret, transforming their smiles into the must-have accessory of any season.  For more information, visit www.3DWhite.com, www.facebook.com/crestwhitestrips and follow us on Twitter at twitter.com/Crest.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®.  The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About H.E.L.P.

Millions of children throughout the World struggle everyday to survive the harsh realities of extreme poverty.  No child should ever endure such hardship; when it's every child's birthright to receive hope for a bright future, education to grow, unconditional love, and protection from disease and illness. H.E.L.P. is a 501(c)3 non-profit organization that provides self-sustaining programs and services in health and education to improve the well-being of impoverished children.  H.E.L.P. believes that development is a community-based holistic process with education as its focal point. Students need teachers and classrooms first and foremost, but they also need nutritious food, clean water, and reliable healthcare.  For more information please visit: www.helpchildren.org or contact us at [email protected].

SOURCE Procter & Gamble