Lightlife And Wholesome Wave Partner To Provide Access To Affordable, Fresh Fruits And Vegetables In Underserved Communities

TURNERS FALLS, Mass., Feb. 3, 2015 /PRNewswire/ -- Lightlife, a pioneer in plant protein and vegetarian eating, today announced a partnership with Wholesome Wave, a 501(c)(3) nonprofit that strives to create a vibrant, just and sustainable food system for everyone. Providing underserved consumers with access to affordable, fresh, local fruits and vegetables, Wholesome Wave's innovative initiatives are improving health among low-income populations, generating additional revenue for small and mid-sized farms, and bolstering local and regional economies. Lightlife's support will allow Wholesome Wave to grow its Double Value Coupon Program, a revolutionary network of nutrition incentive programs operated at farmers markets across the country that provide low-income consumers with a monetary incentive when they spend their federal nutrition benefits at a participating farmers market.

"We're thrilled to partner with Lightlife, a brand committed to supporting the health of people and the planet, to expand the Double Value Coupon Program, among other Wholesome Wave initiatives," said Michel Nischan, James Beard Award Winning Chef and Wholesome Wave Founder and CEO. "Lightlife's contribution will provide thousands of families' access to affordable, fresh fruits and vegetables, greatly improving their diets and overall health."

Founded in 1979, Lightlife is now the top-selling refrigerated meat alternative and tempeh brand in the United States. The company is passionate about creating great tasting, vegetarian food, and giving back to the community has always been a top priority. For over 35 years Lightlife has contributed 5% of its annual profits to organizations that support a better planet and healthier lifestyles. In addition to Wholesome Wave, Lightlife also supports several local charities near its home in Western Massachusetts.

"Wholesome Wave's mission is perfectly aligned with our core values as a company," said Brad Lahrman, Director of Marketing at Lightlife. "We're excited to be a part of Wholesome Wave's mission, and look forward to seeing our contributions directly benefit local economies and healthier, more affordable eating habits nationwide."

The category leader, Lightlife is always innovating providing new solutions to consumers seeking healthy, plant-based proteins. Lightlife products can be found in the produce or dairy section of grocery and natural food stores nationwide.  To learn more about Lightlife, its mission and its products visit www.Lightlife.com or visit its social media channels at www.Facebook.com/Lightlife, www.Twitter.com/Lightlife and www.Pinterest.com/LightlifeFoods. To learn more about Wholesome Wave, visit www.WholesomeWave.org, www.Facebook.com/Wholesomewave, www.Twitter.com/WholesomeWave and http://www.instagram.com/wholesomewave.

About Lightlife
A pioneer in meatless proteins, Lightlife was founded in Western Massachusetts in 1979 with a passion for creating great tasting vegetarian food.  Over the years, the brand has grown by sticking to its roots emphasizing quality and care in everything it makes, and giving 5% of its profits back to organizations that support a healthier "you" and a healthier planet.  Today, Lightlife strives to make plant-based eating more accessible, delicious and easy with a variety of meatless solutions for all diets. To learn more about Lightlife, visit www.Lightlife.com or visit its social media channels at www.Facebook.com/Lightlife, www.Twitter.com/Lightlife and www.Pinterest.com/LightlifeFoods.

About Wholesome Wave

Wholesome Wave is a 501(c)(3) nonprofit that strives to create a vibrant, just, and sustainable food system for everyone. By making fresh, locally and regionally grown foods more affordable and accessible, we enable underserved consumers to make healthier food choices. With programs in 27 states and DC, Wholesome Wave's innovative initiatives are improving health outcomes among low-income populations, generating additional revenue for small and mid-sized farms and bolstering local and regional economies. To learn more about Wholesome Wave visit www.wholesomewave.org or visit its social media channels at http://www.facebook.com/wholesomewave, http://www.twitter.com/wholesomewave, and http://www.instagram.com/wholesomewave.

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SOURCE Lightlife

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