Lights...Camera...Action! Java Monster® Offers Aspiring Filmmakers a Chance to Become Part of Cinematic History

LOS ANGELES and AUSTIN, Texas, Nov. 28, 2011 /PRNewswire/ -- The advent of the documentary film has gone from being a rare art form, reserved for a small fervor of enthusiasts, to now being a global phenomenon changing the perception of this journalistic medium. Java Monster® and SXSW (one of the most important film, music and media festivals in the world held in Austin, TX - March 9-18, 2012) are offering a rare opportunity for aspiring and seasoned filmmakers to become a part of the SXSW lore.  Java Monster® is promoting an online competition to "Submit Your Video for a Chance to Create a SXSW Documentary" NOW through December 31, 2011 where entrants can upload their "pitch video" (not to exceed 60 seconds) discussing the concept for their full-length SXSW documentary to sxsw.monsterenergy.com.

All videos will be judged based on originality, creativity and story line in determining the Grand Prize winner.   The Entrant must appear in the video and discuss who they are, their concept for a SXSW 2012 documentary (including what aspects of SXSW 2012 they would cover) and why they should win.  Contest video submissions will be judged on the following "Criteria": (1) inventive storyline (25%); (2) capturing the essence of the Java Monster® brand (25%); (3) visual and audio quality and clarity (25%); and (4) relevance to the Contest theme (25%), which is the Java Monster® experience at SXSW.

The Grand Prize includes: The opportunity to create a documentary about SXSW and a trip for two (2) persons to attend SXSW 2012.  The Grand Prize trip package includes two (2) platinum access passes to SXSW 2012, roundtrip airfare from closest major gateway to/from Austin, TX, four (4) nights hotel accommodations (double occupancy) and $750.00 in spending money.

For those who are more "fan" than "filmmaker", there is also a Sweepstakes portion to the contest where fans can enter to win one (1) of five (5) trips for 2 to SXSW 2012 which also includes Platinum Access passes, roundtrip airfare from the closest major gateway to Austin, TX, 4 nights hotel accommodations (double occupancy) and $750 in spending money.  100 "Second Prizes" will also be awarded which includes one (1) Monster Sweatshirt with ear buds.

For all rules, regulations, qualifications and specifications log on to: http://www.monsterenergy.com http://www.facebook.com/javamonster or the micro-site sxsw.monsterenergy.com.

About Monster Energy:
Most companies spend their money on ad agencies, TV commercials, radio spots, and billboards to tell you how good their products are. At Monster Energy, we chose none of the above. Instead we support the scene, our bands, our athletes and our fans. We back athletes so they can make a career out of their passion. We promote concert tours, so our favorite bands can visit your hometown. We celebrate with our fans and riders by throwing parties and making the coolest events we can think of a reality.  www.monsterenergy.com

About SXSW Conferences & Festivals:

The South by Southwest® (SXSW®) Conferences & Festivals (March 9-18, 2012) offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery.

Year after year, the event is a launching pad for new creative content. New media presentations, music showcases and film screenings provide buzz-generating exposure for creators and compelling entertainment for audiences. Conference panel discussions present a forum for learning, business activity thrives at the Trade Shows and global networking opportunities abound. Austin serves as the perfect backdrop for SXSW®, where career development flourishes amid the relaxed atmosphere. Intellectual and creative intermingling among industry leaders continues to spark new ideas and carve the path for the future of each ever-evolving field, long after the events' conclusion.

SOURCE Monster Energy