LÍLLÉbaby Makes Key Executive Appointments

BOULDER, Colo., March 15, 2018 /PRNewswire/ -- LÍLLÉbaby, the beloved baby carrier maker with a focus on functionality, style and safety, announced today that two executives have joined the company in newly created leadership positions. LÍLLÉbaby welcomes Jeff Colton as Chief Executive Officer and Erin Dwyer as Chief Marketing Officer. The respected veterans join the organization as it closes out a record year and is poised for continuing rapid growth in 2018. The company's foundress, Lisbeth Lehan, will transition to focus on her passion of promoting and educating about babywearing and baby-parent bonding.  

Jeff Colton, who joins LÍLLÉbaby as its new Chief Executive Officer, is a seasoned executive with a unique mix of technical background, commercial leadership and broad operational experience. Jeff has over 23 years of experience working with premier global consumer product brands and will be leading the LÍLLÉbaby team as it develops and executes on its growth strategy, including new product development, supply chain optimization and distribution expansion. Prior to joining LÍLLÉbaby, Jeff was CEO for DayMen, a manufacturer of market-leading imaging and consumer electronics accessories.

"As a father of three daughters, I understand firsthand the importance of creating products that make parents' lives easier and give them the ability to comfortably enjoy the everyday bonding moments with their child," says Jeff Colton, CEO, LÍLLÉbaby. "I admire LÍLLÉbaby's deep compassion for the customer experience and am looking forward to working with our team, who always puts parents and babies first."

Joining LÍLLÉbaby as Chief Marketing Officer, Erin Dwyer brings over 15 years of marketing experience. A catalyst for ongoing advancement of brand marketing efforts, Erin focuses on bridging the gaps between product, customer, technology and content. Prior to joining LÍLLÉbaby, Erin served as SVP of Global Ecomm, Social and Marketing at Haven Beauty. In her new role, Erin will guide strategic brand marketing activities, including the evolution of ecommerce sites, social media platform and content planning, and the implementation of innovative technology partnerships and online shopping experiences. As a mom and babywearer, Erin brings personal experience to the CMO role.

"Like a proud parent, I've lovingly watched LÍLLÉbaby grow into an industry-leading brand that has had such a meaningful impact on the lives of moms, dads and babies in more than 30 countries across the globe," says Lisbeth Lehan, Foundress of LÍLLÉbaby. "As the company grows, our new leadership and incredible employees and partners will continue to focus on providing our customers with an unmatched babywearing experience."

LÍLLÉbaby's carriers, wraps and ring slings bring versatility and empowerment to not only moms, but to the whole family. With a focus on baby bonding, comfort and safety, LÍLLÉbaby offers a myriad of style and pattern options, and many of its carriers offer six different carrying options for the ever-growing baby. To learn more about LÍLLÉbaby, visit lillebaby.com, like us on Facebook, or follow us on Instagram and Twitter.

ABOUT LÍLLÉBABY

LÍLLÉbaby, inspired by Scandinavian design, creates functional and beautiful baby carriers for parents and caretakers of babies and toddlers. With a focus on quality of life, honesty and a love for nature's beauty, LÍLLÉbaby strives to make baby carriers that are complete in comfort, functionality, safety and style. Every parent dreams of the simple luxury of keeping their baby close while building a natural bond, and LÍLLÉbaby helps parents make that dream a reality. For more information, please visit lillebaby.com.

SOURCE LILLEbaby

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http://www.lillebaby.com