Lillians™ Celebrates 5th Anniversary

Special $5 Items, Giveaways and Fun at All Shoppes in August

Aug 03, 2010, 11:46 ET from Lillians

PLYMOUTH, Minn., Aug. 3 /PRNewswire/ -- Lillians™, The Hippest Shoppe in Town®, today announced that the brand will celebrate its 5th Anniversary in August with special pricing, discounts and giveaways at all 36 Shoppes in the U.S.

As part of the celebration, flat wallets, key finders and chiffon scarves will be priced at just $5 each, and free bottles of nail polish will be given away to the first 25 ladies to walk through the doors each day. All Shoppes follow the brand's "occasional sale" concept, opening their doors either the first or second Thursday through Sunday each month, year round. Visit the Lillians website at for a complete list of locations and sale times.

The original Lillians Shoppe opened in 2005 in Buffalo, Minn. The name "Lillian" honors the Grandmother of the two women responsible for bringing fun, occasional-sale boutique shopping to life – sisters Cindy Deuser, CEO of Lillians Shoppes LLC, and Sue Olmscheid, the company's COO.

"Our vision was to create an experience where the owner – not a bored teenager – greets you at the door, and the atmosphere is bright and cute with decor that tugs at you to see what's inside. After you're in, you realize this isn't the typical accessory store or high-priced boutique, but an "unmall-like" Shoppe with the walls dripping in hundreds of fashionable handbags, stylish wallets and sunglasses, statement jewelry and trendy seasonal fashions at 'ridiculously affordable' prices."

During the past two years, the brand added Moon Goon – the fashion side of Lillians – in all 36 communities the company serves in Minnesota (18), Wisconsin (7), Iowa (3), North Dakota (2), South Dakota (2), Illinois (1), Colorado (2) and Texas (1).

With a catch phrase of "Big Trend, Little Spend," Moon Goon fashions are hip and stylish with a sprinkling of "now" accessories for women of all ages. Just as "Lillians" is the accessory side of the business, "Moon Goon" represents more than 40 of the hottest clothing vendors on the East and West Coasts.

"Our dream of creating a different kind of shopping experience that doesn't break the bank is coming true in ways we never imagined," said Deuser. "We can't wait to see how the next five years unfold."

More information is available at

SOURCE Lillians