Lillians™ Welcomes Its Newest Franchise Location in St. Charles, Missouri

ST CHARLES, Mo., May 26, 2011 /PRNewswire/ -- Lillians™, The Hippest Shoppe in Town®, today announced the opening of its newest franchise in the charming location of St. Charles, Missouri.  Like all 37 current Lillians locations, this new addition offers women the latest looks in boutique and department store fashions and accessories at "ridiculously affordable" prices.

Lillians of St. Charles, Mo., the second location in the state of Missouri, will celebrate its grand opening June 9–12. Owned by sisters-in-law Lynn Frazier and Beth Mohr and located at 112 South Main Street, this Shoppe will follow the brand's unique "occasional sale" with "un-traditional hours" concept by holding its regular public sales the second Thursday through Sunday of each month.

With the addition of St Charles, the company's current portfolio has 37 locations, including two in Missouri. Others are located in Minnesota (18), Iowa (3), North Dakota (2), South Dakota (2), Illinois (1), Colorado (2), Texas (1) and Wisconsin (7).

"This is an exciting time in our company as we head to our 6th anniversary of our first Shoppe in Buffalo, Minn," said Cindy Deuser, CEO of Lillians Holdings, Inc.  "We built our business on selling a retail sensory shopping experience, with all the bells and whistles that women want!  Our aim is to stand out in the retail crowd and serve up a "memorable experience!"  

Deuser went on to invite all the ladies throughout the St. Charles area to stop by the new Lillians location to enjoy some complimentary sweet treats and beverages, and discover for themselves why Lillians is the Hippest Shoppe in Town!

Lillians Holding Inc., parent company for Lillians Shoppes, began franchising throughout the United States in early 2008 after a three-year run of continuous growth in Main Street settings across the Midwest. Open only four days a month, the Lillians reputation is being built by the company's ability to provide women with the hippest new fashion and accessories in a decidedly "un-mall" shopping experience with "un-traditional" hours at affordable prices.  For information about opening dates and times of any Lillians location or owning a Lillians franchise, visit www.lilliansshoppe.com.

SOURCE Lillians