Lillians® Welcomes Its Newest Franchise Locations in Dickinson, North Dakota; and Okoboji, Iowa

PLYMOUTH, Minn., March 27, 2012 /PRNewswire/ -- Lillians^®, The Hippest Shoppe in Town^®, today announced the opening of its two newest franchise locations: Dickinson, North Dakota; and Okoboji, Iowa. Just in time for summer, Lillians of Okoboji is set to be another "hot spot" in the Iowa Great Lakes Region. And Lillians of Dickinson brings a bit of retail therapy to the booming economy in the heart of North Dakota's black gold rush.

Lillians offers women the latest looks in boutique and department store fashions and accessories at "ridiculously affordable" prices. Both of the new store locations will follow the brand's unique "occasional sale" with "un-traditional hours."

Lillians of Dickinson is owned by mother/daughter team, Sharon Tabert and Cami Havelka. Both women are long-time residents of the Dickinson area. Located at 14 First Street W., Lillians of Dickinson will be open the second weekend of each month, beginning with its grand opening during April 12-15.

Lillians of Okoboji is owned by local residents and mother/daughter team, Vonnie Baker and Kilee Baker. Located at 68 N. Highway 71 in Arnolds Park, Lillians of Okoboji will celebrate its grand opening on April 12-15. Lillians of Okoboji will be open the second weekend of each month, and then every Friday and Saturday.

With the addition of Dickinson and Okoboji, Lillian's current portfolio has 37 locations, including three in North Dakota and four in Iowa. Other locations include Minnesota (15), Wisconsin (7), Missouri (1), South Dakota (2), Illinois (1), Colorado (3) and Texas (1). The company is registered to franchise throughout the United States.

"Just six years after opening our first Lillians, this is an exciting time in our company having added our third location in North Dakota, our fourth in Iowa and nearing our 40-shoppe milestone," said Cindy Deuser, CEO of Lillians Holdings Inc. "We built our business on selling a retail sensory shopping experience, complete with all the bells and whistles that women want. Our aim is to stand out in the retail crowd and serve up an unforgettable experience!"

For more information about opening dates and times of any Lillians location, including Dickinson and Okoboji, visit www.lillians.com.

SOURCE Lillians