Lillians(TM) Welcomes Its Newest Franchise Location in Bloomington, Minn.

May 04, 2010, 14:02 ET from Lillians

PLYMOUTH, Minn., May 4 /PRNewswire/ -- Lillians™, the Hippest Shoppe in Town®, today announced the opening of its newest franchise location in Bloomington, Minn. This new shoppe located at 9915 Lyndale Ave. S., will celebrate its grand opening sale May 6-9, offering local women the latest looks in fashion and accessories at "ridiculously affordable" prices. Owned by Cindy Hokanson, this shoppe will follow the brand's unique "occasional sale" concept opening its doors the first Thursday through Sunday each month, year-round.

This is the 16th location in the state of Minnesota, and the 33rd shoppe in the Lillians/Moon Goon system. Others are located in Iowa, Wisconsin, North Dakota, South Dakota, Illinois, Colorado and Texas.

Home of the world famous Mall of America, Bloomington is more than just a shopping, dining and entertainment mini-metropolis. It's also the site of the St. Paul/Minneapolis International Airport, Best Buy corporate headquarters and nearly nine acres of parks and open space for visitor and residents alike to enjoy.

About the Lillians Experience

Lillians unique "unmall-like" shopping experience offers women hundreds of fashionable handbags, fun flat wallets, stylish sunglasses, trendy jewelry and seasonal fashions at "ridiculously affordable" prices. All shoppes follow the brand's "occasional sale" concept, opening their doors either the first or second Thursday through Sunday each month, year-round.

Guests entering a Lillians shoppe are not only greeted by the owner's friendly smile, but also by the familiar sounds of Dean Martin, Frank Sinatra and the smell of freshly brewed coffee. If the sights and smells aren't enough, the sound of ringing bells and women laughing simply adds to the atmosphere of craziness and fun. One bell is rung when either a free handbag (up to $30 value) is earned with a full Lillians/Moon Goon punch card, or when a "Lillians virgin" enters the shoppe for the first time. Another oversized cow bell is rung with a special announcement – "Ladies…there's a man in the store!"  

About Moon Goon

With a catch phrase of "Big Trend, Little Spend," this new fashion concept mirrors sister-brand Lillians affordable pricing and occasional-sale concept, but specializes in offering hip and stylish clothing with a sprinkling of "now" accessories for both men and women ages 14 to 40...and beyond.

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SOURCE Lillians