LIMA Unveils Extensive Licensing University™ Slate For Licensing Expo 2016

This year's seminars include several popular and innovative highlights:  

• Licensed Products and Digital Marketing: Making It Work
  Moderator: Stephen Reily, Managing Director & Chairman, IMC

• Crowdfunding: A How-To for Licensors and Licensees
  Moderator: Karen Raugust, President, Raugust Communications

• Basics of Fashion Licensing
  Moderator: Nancy Ostroff, Associate Professor, Fashion Institute of Technology

• The Art and Science of Competitive Shopping
  Moderator: Leigh Ann Schwarzkopf, Principal, Project Partners Network

• The Art and Business of Licensed App Development
  Moderator: Germaine Gioia Founder, PlayLife Media

The conference program also offers a strategic look at virtually all major industry segments, including corporate branding, legal, art, international, and digital licensing, as well as a full day of "Basics" programming for industry newcomers.  The Digital Media Licensing Summit will return on Monday, June 20.  Further details to follow.

It will also include a full slate of "up close and personal" Roundtable discussions on Wednesday morning, June 22, during which attendees will be able to engage in small-group discussions with experts on such topics as 3D printing; food and beverage licensing; key accounting issues; how to negotiate a licensing deal; and whether a brand is ready for licensing, among many others.

"This year's extensive Licensing University programming demonstrates our commitment to providing all members of our industry – at all levels of experience – with 'can't miss' learning opportunities," said LIMA President, Charles Riotto.  "Our goal is for participants to come away with invaluable insight that they can apply to their businesses and a deeper understanding of all the exciting prospects that exist in licensing."

Interested attendees can purchase the All-Access Pass, which provides entrance into all sessions – cost to attend is $150 for LIMA members and $170 for non-LIMA members. Visit the Licensing Expo website to purchase an All-Access Pass; click here to see the full schedule of Licensing University^™ sessions.

Licensing Expo 2016 is owned and organized by UBM Americas and sponsored by LIMA.

About LIMA
LIMA - the International Licensing Industry Merchandisers' Association - is the leading trade organization for the global licensing industry.  LIMA's mission is to foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large.  Founded in 1985, LIMA maintains offices in New York, London, Munich, Tokyo, Hong Kong, Melbourne and Mexico City, with representatives in Canada, India, Italy, Korea, Spain, Turkey and the Middle East.  Members in over 35 countries enjoy access to an array of benefits, including LIMANET – licensing's interactive, global directory – extensive educational programming, and worldwide networking events.  LIMA is the exclusive sponsor of Licensing Expo, the industry's largest trade event, in addition to shows in London, Hong Kong and Shanghai.  Visit licensing.org for more information and to utilize licensing's definitive online resource. 

About Licensing Expo (www.licensingexpo.com)
Now in its 36^th year, Licensing Expo is the world's largest and most influential annual trade show dedicated to licensing and brand extension. The show floor is merchandised into three zones: Characters and Entertainment; Art and Design; and Brands and Agents. More than 16,150 retailers, licensees, manufacturers, distributors and licensing agents attend the Expo from more than 90 countries. Licensing Expo is owned and organized by UBM Americas and is sponsored by the International Licensing Industry Merchandisers' Association (LIMA). UBM Americas also owns and operates License! Global magazine and Brand Licensing Europe.

Photo - http://photos.prnewswire.com/prnh/20160323/347267

SOURCE UBM Americas