LimeGreen Appoints New Vice President to Expand Retail Marketing Practice
Jan 31, 2012, 10:00 ET
CHICAGO, Jan. 31, 2012 /PRNewswire/ -- LimeGreen, a Chicago-based integrated marketing agency, has appointed Latonia "Toni" Midderhoff as VP/Account Director. In this position, Midderhoff will play a critical role in expanding multicultural and segmented retail marketing for the creative shop.
Midderhoff, who has more than 20 years of experience in business strategy, product development, multicultural marketing and advertising account leadership, was recruited to help the agency stay competitive and secure larger consumer packaged goods (CPG) accounts. Serving nearly seven years as brand manager at Kraft Foods, Midderhoff conceptualized strategic plans and led global product launches that resulted in significant revenue growth.
"Toni brings extensive knowledge in youth and African-American marketing and has proven to be extraordinarily effective in triggering consumer response," said LimeGreen CEO/Managing Partner, Michon Ellis. "She complements our talented staff and current as well as perspective clients will benefit from her insights."
Midderhoff held strategic planning positions on a number of multi-million dollar accounts which included Walgreens, Walmart, Museum of Science & Industry, Allstate, General Mills, Kraft, 3M, Neopets, McDonald's, BIC, Build-A-Bear, Burger King and Baby Einstein to name a few.
Headquartered in Chicago, LimeGreen is an award-winning integrated marketing agency specializing in brand management, media production, experiential marketing, creative and digital development. The agency boasts a strong client list, which includes Beam Global Spirits & Wine, Luster Products, and the McDonald's Corporation. For more information, visit www.limegreen.net.
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