Limitless Labs Brings More Real Customers and Creators into What SACHEU is Making Next

While much of beauty races to let AI make the calls, the partnership with SACHEU is built to do the opposite - to help SACHEU hear more from its real customers and creators, and keep every product decision human.

LOS ANGELES, Sept. 23, 2026 /PRNewswire/ -- Limitless Labs, an agentic AI company, and SACHEU, a category-creating cosmetics brand, announced a partnership to bring more real customer and creator voices into how the brand decides what to make, launch, and improve.

"Social Mirror Audiences shows us where beauty creators are frustrated in their routines, the gaps and pain points nobody's solved yet, before we ever start developing a shade," said Sarah Cheung, Founder of SACHEU. "It's not about chasing what's trending. It's about spotting the white space that no one's filled and getting there first. The formulas, the risk, the creative call on what to actually build - that's still all us. Limitless Labs AI just makes sure we're pointed at the right problem before we start."

The technology is Limitless Labs' Social Mirror Audiences, which trained a custom audience for SACHEU on thousands of real beauty creators, each member built from that creator's own content and stated preferences, not an invented persona, then pointed that audience at what shoppers are already saying, including more than 22,000 customer reviews across 22 SACHEU products and 184,060 social videos, so a proposed shade, product, or claim can be put in front of the whole audience at once. Limitless Labs then refines the audience against SACHEU's own internal data, keeping the voices that correctly understand the brand; on SACHEU's data that step lifted preference accuracy by about 30 percentage points over an unrefined audience, turning weeks of small-panel research into days and leaving every answer traceable to real customer and creator voices.

Since January, the partnership has produced a methodology that shapes real decisions:

• Reading the reviews. When SACHEU revisited the how-to-use guidance on its Peel-Off Lip STAY-N, the decision was informed by 7,391 real customer reviews - the people who actually use the product.

• Hearing the creators. What real creators gravitate toward helps SACHEU understand which shades and ideas resonate before committing to them. Ahead of one lip shade launch, the audience ranked three shades in the same order they ultimately sold.

• Deciding with more of the picture. One shade study drew on 184,060 social videos to show which shades had real pull and which were splitting the audience.

"This patent-pending technology allows brands to predict what will sell before they manufacture it by learning from their customers at a scale they never could before," said Dale Janée Schroeter, VP of Business Development at Limitless Labs. "Our AI agents give sharper answers because they are built on real, unique data sets."

The approach is intentionally bounded. It helps SACHEU hear more and understand more; it does not replace the brand's creative instinct, shade expertise, or the trust SACHEU has built with its customers and creators. SACHEU makes every product, launch, and brand decision - now with more real voices in the room.

About Limitless Labs

Limitless Labs builds AI systems that help brands understand and act on what is happening in real time. Learn more at www.wearelimitless.ai

About SACHEU

From viral sensation to global movement. Founded by Sarah Cheung, SACHEU is the brand redefining longwear makeup. Their products are 100% vegan, cruelty-free, and dermatologist-tested and are available at leading retailers including Ulta Beauty and Target. Learn more at sacheu.com.

Media Contact:
Dale Schroeter
VP of Business Development, Limitless Labs
415-797-9066
[email protected]

SOURCE Limitless Labs