WINDSOR, Conn., Aug. 18, 2015 /PRNewswire/ -- LIMRA and LOMA have partnered with digital media training firm Mindset Digital to launch today a new series of online courses in LinkedIn, Twitter, and mobile marketing for their nearly-1,200 member companies worldwide.
The average attention span today is just eight seconds*, noted Mindset Digital CEO Debra Jasper. "So it's important that companies have access to the kind of highly visual, interactive training that will help them capture attention of consumers and other stakeholders."
Mindset Digital is the exclusive digital training partner of both LIMRA and LOMA, and together they will be offering a co-branded curriculum called Digital Marketing U. Each of the six courses in the curriculum contains a series of 15-minute modules that can be viewed anytime, 24/7. The highly visual and easy-to-understand courses cover how to:
- Use LinkedIn, Twitter and Facebook to reach and engage your audience
- Increase brand visibility and thought leadership through content marketing and search engine optimization
- Launch effective digital advertising and mobile marketing campaigns
- Adopt social selling and reputation building strategies
- Enhance the customer service experience
"Our members are no longer asking if they should adopt the latest digital approaches — they are asking how they can," said Kathy Milligan, LOMA senior vice president of education and training. "That's why we partnered with Mindset Digital. Their best-in-class training courses lead to action."
According to LIMRA research, 7 in 10 young advisors are using social media; yet more than two thirds believe they need more support. Today, just 60 percent of companies have social media programs to support their financial professionals.
Together, LIMRA, LOMA and Mindset Digital are committed to being the trusted source of knowledge and training within the digital media space. In addition to offering online courses, Mindset Digital founders and international keynote speakers, Debra Jasper and Betsy Hubbard will be featured speakers at the 2015 LIMRA LOMA Social Media Conference which begins today in San Francisco and LIMRA's Annual Conference in Boston in October.
*2015 Microsoft survey of 2000 Canadians and monitoring the brain activity of 112 people.
LIMRA is a worldwide research, consulting and professional development organization that helps more than 850 insurance and financial services companies in 64 countries. Visit LIMRA at www.limra.com.
Established in 1924, with nearly 1,200 member companies in over 80 countries, LOMA is committed to a business partnership with its worldwide members in the insurance and financial services industry to improve their management and operations through quality employee development, research, information sharing and related products and services. To find out more about LOMA and the learning opportunities it offers, visit LOMA's website at www.loma.org.
About Mindset Digital
Mindset Digital gets you up to speed in a digital world. We offer online certifications in digital marketing, selling in a social world, leading in a social world and more. We understand that everyone is crazy busy, so our highly visual, interactive courses are offered in 15-minute sessions that you can watch on your smartphone or tablet. We've also provided keynotes and in-depth camps to more than 23,000 people in person -- so we know how you learn and what you most want to know
. To find out more, visit mindsetdigital.com.