NEW YORK, June 30 /PRNewswire/ -- JAGTAG (www.jagtag.com), the U.S. leader in mobile 2D barcode advertising, announced that it will launch the first mobile marketing campaign for Lindemans, one of Australia's oldest and most loved wine brands, as part of its "Great Finds" program. By leveraging JAGTAG mobile 2D barcodes, Lindemans will enable consumers to enter a mobile sweepstakes for the chance to win a weekend getaway to one of five "Great Finds" locations in the United States.
The Lindemans "Great Finds" program with JAGTAG engages both novice and experienced wine enthusiasts to offer the best travel "finds" and recommendations. JAGTAG mobile 2D barcodes will be featured in Lindemans take-one booklets as well as on product point-of-sale materials in grocery and liquor stores nationwide. Consumers can snap and send a photo of the Lindemans-branded JAGTAGs with any camera phone to automatically enter to win a free trip or numerous other prizes, such as FlipMino camcorders and travel totes. Through a partnership between Lindemans and Travelocity, consumers can win a "Great Finds" getaway to one of five unique vacation destinations, including Healdsburg, California; Sedona, Arizona; Mackinac Island, Michigan; Asheville, North Carolina; and Block Island, Rhode Island. BFG Communications, a Hilton Head-based marketing firm, developed the national "Great Finds" campaign.
"JAGTAG's ability to reach and engage a mass mobile audience makes them an excellent partner for our first mobile program," said Francesca Schuler, Chief Marketing Officer for Lindemans. "By incorporating a compelling mobile element with our in-store marketing efforts, we can now provide consumers with a unique experience that truly highlights Lindemans wines as a 'Great Find.'"
JAGTAG works on all camera phones and across all major wireless carriers in the United States without requiring users to download an application. Lindemans is using JAGTAG 2D mobile barcodes to enhance its in-store marketing and create a more interactive shopping experience. The campaign is also designed to reward both loyal and new customers with the chance to experience the luxury of the Lindemans brand. Fans can follow @Lindemanswines on Twitter or visit them on Facebook at www.facebook.com/lindemans.
"We're providing Lindemans with the technology to bring their marketing into the mobile arena and reach 90 percent of all mobile users," said Dudley Fitzpatrick, founder and chief innovation officer of JAGTAG. "This campaign is a strong example of how JAGTAG can be leveraged at the point-of-sale and in conjunction with a brand's existing marketing efforts to reach consumers with an enticing offer. For its first mobile campaign, Lindemans has designed an expansive program that builds on the success of other JAGTAG blue chip clients such as Toyota and Sports Illustrated."
The campaign will run nationwide from July 1, 2010 until August 31, 2010, and is the first of several upcoming collaborations with JAGTAG and Lindemans. For more information about the "Great Finds" program, go to www.lindemansgreatfinds.com.
Unlike other 2D barcode systems, JAGTAG delivers multimedia to both smart phones and standard phones, without requiring the consumer to download an application prior to use. As a result, JAGTAG can share video, images, music and text with three times more mobile consumers than mobile web dependent media. Anywhere a mobile consumer encounters a JAGTAG, they can use their phone to request and immediately receive multimedia content video, audio, pictures, coupons and text sent to their phone. To learn more, visit www.jagtag.com.
Founded in 1843 by Dr. Henry John Lindeman, Lindemans holds the distinction of being the oldest continually run winery in Australia. Today, Lindemans offers a wide variety of wines in the United States including the popular Bin Series, which includes Chardonnay, Cabernet Sauvignon, Merlot, Shiraz, Pinot Noir, Riesling, Sauvignon Blanc, Pinot Grigio, and, the newest addition, Moscato. The Lindemans Reserve line is comprised of a Chardonnay, Shiraz, Merlot and Cabernet Sauvignon. For more information, please visit www.lindemans.com.
About BFG Communications
BFG Communications is a nationally ranked marketing agency known for its creativity and results oriented campaigns. The company specializes in partnership development, integrated promotions, social media, digital, retail merchandising, and branded entertainment. Additional information about BFG Communications can be obtained at either www.bfgcom.com or by calling (843) 837-9115.
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Weber Shandwick for JAGTAG