STRATHAM, N.H., April 12, 2016 /PRNewswire/ -- This Spring, the iconic LINDOR Milk Chocolate truffle makes a big screen appearance as the Official Chocolate of the "Mother's Day" movie, premiering in theatres nationwide April 29, 2016. To sweeten the season even more, Lindt is hosting an exciting "Mother's Day" movie contest, offering chocolate lovers the chance to win a year's supply of LINDOR truffles. Lindt is also sharing Mother's Day décor inspiration and delicious recipes from food and lifestyle bloggers and providing an opportunity to celebrate National Truffle Day on May 2, 2016.
"Mother's Day" Movie
Chocolate lovers can enjoy smooth-melting LINDOR truffles and take their mother or someone they love to see the "Mother's Day" movie, which features an A-list cast depicting the intersecting stories of different mothers' lives. As the Official Chocolate of the film, viewers will see their favorite LINDOR truffles in several key scenes of the movie, providing melt-worthy moments throughout. To celebrate the partnership, now through May 8, 2016, Lindt is inspiring fans at home to share, in 200 words or less, why their mother or mother figure is the sweetest, for a chance to win a year's supply of assorted LINDOR truffles and movie tickets for two. For full contest details, please visit bit.ly/LindtMothersDay.
"Lindt is excited for the iconic LINDOR truffle to make its Hollywood debut as the Official Chocolate of the 'Mother's Day' movie," said Danielle O'Neil, Vice President of Marketing at Lindt USA. "Mothers play an important role in our lives, and we hope they take a moment for themselves this season by enjoying the movie and our smooth-melting truffles."
National Truffle Day
For National Truffle Day, Lindt encourages celebrations featuring LINDOR truffles. They offer a unique experience with a delicate chocolate shell that envelops an irresistibly smooth melting center. LINDOR truffles are the perfect addition to any Mother's Day gathering, providing moms with a melt away moment of total relaxation and contentment. This proprietary LINDOR recipe has remained unchanged for more than 60 years and embodies the craftsmanship of the Lindt Master Chocolatiers. Fans can indulge in their LINDOR melt moment by visiting their local Lindt Chocolate Shop to receive a complimentary LINDOR truffle on National Truffle Day on May 2, 2016. Choosing from a variety of 17 exquisite flavors such as Milk Chocolate, Dark Chocolate, and Sea Salt, everyone is sure to be satisfied.
To help inspire ideas for Mother's Day celebrations with Lindt premium chocolate, fans can receive tips and ideas from Lindt partner Pizzazzerie, the go-to blogger for entertaining in style. Additionally, Lindt is serving inspiration to delight moms everywhere with DIY expert Handmade Mood, including tutorials on how to make a beautiful LINDOR truffle chandelier and delicious LINDOR truffle double chocolate chunk waffles with orange glaze for Mother's Day brunch.
Fans can join in the conversation by using hashtag #LindtMothersDay and #MothersDayMovie, "liking" the Lindt Facebook page, and following Lindt on Twitter and Instagram. Fans can also follow the official "Mother's Day" movie on Facebook, Twitter, Instagram, Pinterest and at SeeMothersDay.com.
About Lindt & Sprüngli
With 170 years of history and Swiss tradition, Lindt & Sprüngli is a global leader in the premium chocolate category, offering high quality products in more than 120 countries. Lindt & Sprüngli operates 12 production facilities in Europe and the United States and employs more than 12,000 worldwide. Lindt USA operates more than 50 retail stores in the U.S. and maintains wide distribution through extensive retail and wholesale channels. For more information on Lindt, visit www.lindt.com.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/lindt-makes-spring-the-sweetest-season-yet-as-the-official-chocolate-of-the-mothers-day-movie-300249926.html
SOURCE Lindt USA