STRATHAM, N.H., Dec. 11, 2012 /PRNewswire/ -- Premium Swiss chocolatier Lindt USA introduces a new way to indulge in its classic smooth melting milk chocolate with the launch of the LINDOR single serve bar. A new twist on its iconic LINDOR truffles, the LINDOR single serve bar offers chocolate lovers an innovative and convenient way to enjoy its popular, smooth melting LINDOR chocolate and take "me-time," which is especially important during the hectic holiday season. To celebrate the new product and recognize consumers who manage to do it all, Lindt is launching the "Queen of Smooth" giveaway today, with the chance to win irresistibly smooth melting prizes on Facebook and Twitter.
During the holiday season, consumers smoothly pull off gift shopping, entertaining, and decorating the house with their already busy lives; however, it may be challenging for them to find time to relax and rejuvenate. Starting today and running through December 16, 2012, the "Queen of Smooth" giveaway asks consumers to answer the question "why are you the Queen of Smooth this holiday season?" Every consumer who submits an answer will be entered for the chance to win a gift basket filled with smooth-melting LINDOR chocolate products worth $100 in value, including the new LINDOR single serve bar. Top entries will be selected by Lindt for its Facebook fans to vote on each day, and one entry per day will ultimately be chosen to receive the gift basket. Lindt will also randomly select consumers who vote to receive a sweet prize. For more details on the promotion and to enter, consumers can visit the "Queen of Smooth" tab on the Lindt Facebook page or Twitter handle.
For more than 165 years, Lindt has been creating premium chocolate with quality ingredients, craftsmanship and innovation – and the LINDOR single serve bar is no different. By using the same delicious LINDOR recipe used in its iconic truffles in a unique, innovative format, Lindt is continuing to offer consumers irresistibly smooth chocolate. Each bar is six bites of delectably smooth LINDOR filling enrobed in a delicious chocolate shell. Made with the finest ingredients, these milk chocolate bars are the perfect size for slipping into a loved one's stocking or for just enjoying during a break from everyday demanding schedules – especially during the often hectic holiday season.
"We are excited to give chocolate lovers a new and innovative format in which to indulge in our iconic LINDOR brand. With the LINDOR single serve bar, the Lindt Master Chocolatiers have recreated the irresistibly smooth melting center of our LINDOR truffles in a conveniently sized bar," said Danielle LaChance, Vice President of Marketing for Lindt USA. "For consumers who need a break during a hectic time, the new LINDOR Bar is the perfect on-the-go indulgence."
The LINDOR single serve bar is now available at Walmart locations nationwide for an SRP of $1. Starting in January 2013, the bar will be available in additional retailers nationwide. For more information about Lindt, LINDOR, or the Queen of Smooth Giveaway, visit www.Lindt.com, the Lindt Twitter handle, or the Lindt Facebook page.
About Lindt & Sprungli
Founded in 1845, Lindt & Sprungli is a global leader in the premium chocolate category, offering high-quality products in more than 125 countries. Lindt & Sprungli operates eight production facilities in Europe and the United States and employs 7,700 worldwide. Lindt USA operates more than 60 retail stores in the U.S., Lindt Chocolate RSVP, the company's premium direct selling program, and maintains wide distribution through extensive retail and wholesale channels. For more information on Lindt, visit www.lindt.com.
SOURCE Lindt USA