LINE-X Protective Coatings Launches "Survive the Drive" Advertising Campaign Featuring Discovery Channel's Storm Chasers And LINE-X Coated Dominator Tornado Chase Vehicle

-- The Ultimate Validation of LINE-X's Durability, the Dominator Leads New Advertising Campaign --

Feb 19, 2013, 08:00 ET from LINE-X Protective Coatings

HUNTSVILLE, Ala., Feb. 19, 2013 /PRNewswire/ -- LINE-X Protective Coatings, the nation's leading developer and provider of high performance protective coatings, today announced the launch of an all-new "Survive the Drive" advertising campaign, featuring Reed Timmer and Chris Chittick of Discovery Channel's Storm Chasers fame.

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"Although widely known for our truck bedliner coatings, LINE-X has broadened its product offerings and applications to offer more protective coatings solutions for everyday consumers," said Kevin Heronimus, CEO of LINE-X Protective Coatings. "The goal of the 'Survive the Drive' campaign is to showcase to our customers that the very same technology used to protect the Storm Chasers on the Dominator is available to protect their vehicles and investments as well. From truck bedliners to full exterior coatings, LINE-X protects."

The campaign features two television spots, featuring Timmer and Chittick, showcasing how they "Survive the Drive" in their LINE-X coated Dominator tornado chase vehicle, in addition to a variety of print and digital ads with what are such to be fan-favorite taglines. The commercials and advertisements have been developed and produced by LINE-X Protective Coatings, in coordination with Southern California-based Ignite Design and Advertising Inc. With both print and digital advertisements, fans of the LINE-X brand and Storm Chasers team can expect to see stars Reed Timmer and Chris Chittick featured in many of their favorite news outlets coming in 2013.

"Some people may call us crazy for driving right into the belly of the beast during tornado season. Yet, as long as we have LINE-X, we'll stay protected in the eye of the storm and we'll never stop chasing," said Reed Timmer, Extreme Meteorologist and star of Storm Chasers. "This campaign was a lot of fun for us as it allowed us to be ourselves, showcasing what we do while supporting LINE-X, a product we couldn't chase without."

The Storm Chasers rely on LINE-X to protect the Dominator and their lives from the harshest weather conditions on the planet. The LINE-X coating applied to the Dominator protects against rust, corrosion and flying debris is the same formula used to protect consumers' vehicles and truck beds. Visit to view the new "Survive the Drive" print and digital ads or to find a LINE-X franchise close to home. For more information on Ignite Design and Advertising Inc., visit  

About LINE-X Protective Coatings
LINE-X Protective Coatings ( is the nation's leading developer and provider of high performance protective coatings offering scientifically formulated polymers that permanently bond to a wide range of surfaces for unmatched durability. LINE-X products are utilized in automotive, commercial, light industrial, heavy industrial, agricultural, military, marine and custom applications. Headquartered in Huntsville, Alabama, with more than 500 locations in 46 countries, it is the goal of LINE-X to consistently produce the highest quality and most reliable materials available. Follow LINE-X on Twitter @LineXprotects, become a fan on Facebook of LINE-X Protective Coatings and check out what LINE-X is doing on YouTube at:

Cristin Liveoak
PR Manager
LINE-X Protective Coatings
(256) 701-3661

SOURCE LINE-X Protective Coatings