LINE-X® Protective Coatings Shows Support for Lucas Oil Off Road Racing Series

-- LINE-X PREMIUM Bedliner Featured on Lucas Oil Off Road Racing Series Pace Truck --

Sep 25, 2012, 20:23 ET from LINE-X Protective Coatings

HUNTSVILLE, Ala., Sept. 25, 2012 /PRNewswire/ -- LINE-X Protective Coatings, the nation's leading developer and provider of high performance protective coatings, is proud to announce their support of the Lucas Oil Off Road Racing Series, well-known for short course off road racing. The Lucas Oil Off Road Racing Series pace truck features a LINE-X PREMIUM bedliner applied to the popular sponsored Toyota Tundra model. LINE-X PREMIUM is a high quality, fade, rust and impact resistant bedliner coating with an ultra-violet (UV) element to keep the bedliner looking new with a long-lasting luster, even in harsh environments.

"The Off-Road Racing Series is made for trucks and the ultimate four-wheel vehicles. It only made sense that we team up with the best bedliner brand on the market in LINE-X," said Robert Wilson, Team Lucas Sales Manager.

"LINE-X enjoys showcasing the ruggedness of our product applications and the LINE-X coated Lucas Oil Off Road Racing Series pace truck was a great opportunity for us to highlight the durability of the bedliner in a truly rough environment," said Kevin Heronimus, CEO of LINE-X Protective Coatings. "As with all LINE-X spray-on coatings, the LINE-X PREMIUM application on the pace truck is a top quality bedliner that is dependable in the most extreme conditions."

Upcoming events include races on Oct. 27, 2012, at Firebird Raceway in Chandler, Ariz., and the 2012 Lucas Oil Off Road Challenge Cup on Oct. 28, 2012, also at Firebird Raceway. For more information, visit the Lucas Oil Off Road Racing Series website at Fans of the LINE-X brand and the Lucas Oil Off Road Racing Series can catch the action on television with featured racing appearing on CBS, CBS Sports, NBC Sports and SPEED Channel. Check your local listings for up-to-date broadcast information.

Available throughout the company's network of over 500 professional, franchised centers in over 46 countries, LINE-X continues to lead the marketplace with innovative products that provide unique solutions to customers. LINE-X products are tested for strength and protection both in the laboratory and in extreme, real-world conditions, such as the Lucas Oil Off Road Racing Series, to ensure the highest levels of durability. For more information about LINE-X products, applications and dealer locations, visit LINE-X online at

About LINE-X Protective Coatings

LINE-X Protective Coatings ( is the nation's leading developer and provider of high performance protective coatings offering scientifically formulated polymers that permanently bond to a wide range of surfaces for unmatched durability. LINE-X products are utilized in automotive, commercial, light industrial, heavy industrial, agricultural, military, marine and custom applications. Headquartered in Huntsville, Alabama, with more than 500 locations in 46 countries, it is the goal of LINE-X to consistently produce the highest quality and most reliable materials available. Follow LINE-X on Twitter @LineXprotects, become a fan on Facebook of LINE-X Protective Coatings and check out what LINE-X is doing on YouTube at:

Cristin Liveoak
PR Manager
LINE-X Protective Coatings
(256) 713-4265

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