Lingerie Bowl VII Set to Compete With The Who at Halftime

WEST HOLLYWOOD, Calif., Feb. 2 /PRNewswire/ -- Lingerie Football League, LLC officials are excited to announce the return of the hugely popular halftime counter-programming special called the Lingerie Bowl. This season's broadcast will feature the beautiful lingerie clad gridiron models going up against the aging rockers, The Who.

Premiering in 2004, the Lingerie Bowl broadcast has become part of the culture of Super Bowl viewing at parties around the world featuring celebrity hosts, NFL greats, national recording artists and of course the 7-on-7 tackle football game played by some of America's most beautiful and athletic models.

In an effort to have the broadcast be available in more homes in 2010, LFL officials have moved the United States broadcast exclusively online to www.LFLUS.com. As soon as the whistle blows marking the end of 1st half play at the Super Bowl, Lingerie Bowl VII will be webcast at LFLUS.com. The broadcast will be available internationally via television and online distribution.

Due to the commercial and viewership success of previous Lingerie Bowls, a new league extension launched in Fall 2009 called the Lingerie Football League which includes ten franchise teams competing on Friday nights at major arenas and stadiums. The inaugural season of the LFL has been incredibly successful with nearly 30% higher than projected attendance, 2nd in Primetime television ratings, record Internet traffic and 2010 expansion.

The LFL conference playoffs and annual Lingerie Bowl will be played at Hard Rock Live at Seminole Hard Rock Hotel & Casino in Hollywood, FL. Four LFL teams will compete in South Florida which include the Dallas Desire and Los Angeles Temptation from the Western Conference as well as the Chicago Bliss and Miami Caliente from the Eastern Conference. Winners of the LFL Conference Playoff games will advance to play in the seventh annual Lingerie Bowl.

League Website: www.LFLUS.com

Lingerie Bowl VII: www.LingerieBowl7.com

SOURCE Lingerie Football League