LOS ANGELES, April 2, 2019 /PRNewswire/ -- HATCHBEAUTY, the award-winning brand incubator, announces it will be partnering with Lion Capital, the firm behind such brand icons as Jimmy Choo, AllSaints and Paige. Lion has chosen to partner with CEO, Tracy Holland, to super charge the next phase of growth. A key strategy, will be reorganizing to better address the evolving needs of the health, wellness and beauty sector by investing in digital, creative and commercial leadership. We would like to thank co-founder, Ben Bennett who played an important role in HATCHBEAUTY's founding and will be stepping back from the company, while Tracy Holland will spearhead the next phase of growth.
"Lion Capital has an impeccable track record of developing in-demand consumer brands. They'll be able to provide advisement, infrastructure and technology that will empower HATCHBEAUTY to continue its rapid growth and allow our brands to thrive in the digital space," shares Holland. "I'm thrilled to work alongside them and have access to their vast knowledge, experience and resources, which will help us to expand our role as innovation leaders in beauty industry. Lion is more than an investor, they are strategic partners, smart thinkers and have deep experience in building global brands."
Adding to its existing talent pool, three new C-Suite executives will be joining HATCHBEAUTY later this month to manage the sales, digital and marketing teams. "I'm proud that HATCHBEAUTY is a majority woman-owned, women-led company, and I'm anxious to continue building on our heritage of supporting women in business," says Holland.
Matthew Nordby, a Partner of Lion Capital said "We're looking forward to supporting Tracy and HATCHBEAUTY during its evolution. Tracy has an innate ability to identify what's missing in the beauty space and use her business savvy to execute big ideas that fill in those gaps. The future is bright for HATCHBEAUTY, and Lion Capital is pleased to be part of it."
HATCHBEAUTY is a company focused on beauty innovation, specializing in working with brands and retailers on developing co-owned brands. The company develops concepts appropriate for all channels of trade including prestige and specialty retail, direct to consumer, e-commerce and food, drug and mass. HATCHBEAUTY specializes in speed to market, delivering intelligent, inspired solutions in areas of beauty.
About Lion Capital
Lion Capital is a consumer-focused investor passionate about driving growth through strong brands. With offices in Los Angeles and London, the firm's principals have led the investment of c.$7 billion in over 40 businesses and more than 100 consumer brands across North America and Europe. Lion's focus on market-leading consumer-facing companies has led to investments in such well-known brands as Jimmy Choo, American Apparel, Paige, Perricone MD, and AllSaints.