LION Coffee Brings Over a Century of Wisdom and Roasts to its Coffee Cafe Expansion in California

HONOLULU, May 12, 2011 /PRNewswire/ -- LION Coffee, one of America's oldest major coffee companies, founded in 1864 (www.lioncoffee.com), is interested in expanding its presence in California with new LION Coffee Cafes in several California coastal areas.

(Logo:  http://photos.prnewswire.com/prnh/20110512/LA00482LOGO)  

LION is looking to partner with entrepreneurs to license our well known brand. LION Coffee will expand into key locations in Southern California.

The benefits of associating with the LION Coffee brand are clearly evident in the LION Coffee Cafe located in San Diego's downtown Gaslamp district. "I entered into my LION Coffee License in 2007 and we immediately witnessed the power of the LION Coffee brand," Jill Wilkens, owner of the San Diego LION Coffee Cafe, said. "Not only is the coffee of the finest quality, but the consumer has a fondness for a brand that is rooted in their vacation experiences in the Hawaiian Islands. "The San Diego LION Coffee Cafe has enjoyed 42 straight months of same-month store sales increases," Wilkens pointed out.

LION Coffee Cafe licensees will provide customers a casual, friendly, upbeat Hawaiian atmosphere and treat customers to the highest quality gourmet coffee. Operating a LION Coffee Cafe offers the opportunity to go into business for oneself and accelerate success by being associated with well established and highly regarded brands. The coffee business is becoming increasingly competitive, and just like fast food 30 years ago, the specialty coffee business is beginning to shift to stores associated with a known brand.  

"We were fortunate to be able to license the LION brand, rather than franchising--which has large fees, monthly sales royalties and marketing royalties," said Wilkens.  When entrepreneurs obtain a coffee license, they can get their businesses up and running and on the road to success quickly.

LION Coffee Cafes feature a menu of lattes, espressos, World Famous LION coffees, iced and blended coffee drinks, Hawaiian Island Teas and smoothies plus a wide range of pastries, breakfast items and deli sandwiches. In addition, the cafes offer a wide array of LION Coffee branded merchandise. LION Coffee Cafe also offers ground and whole bean coffee products for home brewing.

LION Coffee Cafes serve Hawaiian Island Teas, an in-house line of tropically flavored tea bags. These premium teas are blended with exotic all natural tropical fruit flavors to create fragrant and flavorful tropical teas.

For more information on a license that will allow your cafe to benefit from the LION Coffee brand, visit www.lioncoffee.com, email [email protected] or call 619-299-5466.

About LION Coffee

LION Coffee is America's oldest major coffee company and has reigned as the "King of Coffees" since 1864. Today's LION is Hawaii's favorite gourmet coffee and market-share leader in Hawaii. LION's regal standards demand the finest beans, fancy roasting, and an abundance of cheer. Hawaii Coffee Company is the parent company of LION Coffee, Royal Kona Coffee and Hawaiian Islands Tea and is the world's largest purchaser of Kona coffee.

With over a century of wisdom in every roast, LION Coffee is Hawaii's leader in premium gourmet coffee. LION Coffee roasts delicious Hawaiian coffees from Kona, Maui, Kauai, and Molokai, as well as environmentally friendly Organic coffee, exotic varieties from around the world, specially flavored coffees, and perfectly balanced international gourmet coffee blends. LION Coffee is also the world's largest purchaser of Kona Coffee.

SOURCE LION Coffee