Lipsy London Announces Exclusive Partnership With Jupi Corp To Launch "Kardashian Kollection For Lipsy" Fall 2013
LONDON, July 17, 2013 /PRNewswire/ -- Lipsy has entered into an exclusive partnership with Bruno Schiavi's Jupi Corp to team up with Kourtney Kardashian, Kim Kardashian and Khloe Kardashian Odom to launch Kardashian Kollection for Lipsy; an exclusive range of apparel that will be available in the United Kingdom, Ireland, the Middle East and Russia this October.
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"We're so excited to announce the launch of Kardashian Kollection for Lipsy in the UK, Ireland, Russia and the Middle East this October. We're collaborating with Lipsy to bring a fresh new range of pieces and I can't wait for the new line to hit stores," said Khloe.
The highly anticipated new collection will embrace Kim's glamorous vibe, Kourtney's eclectic taste and Khloe's edgy style. From timeless pieces to fashionably tailored looks, the line will appeal to all women who love fashion.
"We always want to keep things fresh and exciting for our fans across the world and we can't wait to see the response around these new pieces. There are some really stylish blazers for the fall, sexy evening dresses and statement pieces I can't wait for everyone to see," said Kim.
Kourtney added "Kim, Khloe and I are always looking for new ways to keep our Kollection unique and give our fans fashion-forward pieces, so we felt that teaming up with Lipsy was the perfect way to do this. There's a little something for everyone in this new Kollection."
Kardashian Kollection for Lipsy will stand out from anything the sisters have ever designed for their brand before with a wide mix of higher-end, more trend driven looks including hero pieces such as modern sequined biker jackets, tribal caviar embellished crop tops, lace overlay jumpsuits and chic full feather coats.
"Our partnership with Lipsy will bring a fresh range of exclusive apparel to Kardashian Kollection fans. Lipsy is an innovative fashion brand and I'm confident this collection will be Lipsy's most exciting line of products yet. Kourtney, Kim and Khloe are looking forward to working with Lipsy and their partners to make Kardashian Kollection for Lipsy a tremendous success," commented Bruno Schiavi, Jupi Corporation President.
With a reputation for distinctive, fashion-forward womenswear design, Lipsy provided the perfect retail partner for Kourtney, Kim and Khloe who have become worldwide entities recognised for their signature style and desirable wardrobes. Kardashian Kollection for Lipsy is sure to be a landmark for the high street confirming Lipsy's status as one of the dominant high street fashion favourites.
Jeremy Stakol, Lipsy CEO, said "Kourtney, Kim and Khloe are inspirational women. We are confident that our design collaboration has produced an exciting range that their fans will love. The Kardashians have never been more popular in the UK and we look forward to launching their aspirational range this October".
Retailing from £30 to £150, the Kardashian Kollection for Lipsy will be sold at Lipsy retail and franchise outlets, Lipsy.co.uk, Next.co.uk and all Next international websites and exclusive Lipsy wholesale accounts including Very.co.uk and House of Fraser.
ABOUT JUPI CORPORATION:
Established in 1996 by Australian fashion designer Bruno Schiavi, Jupi Corporation has become a major global supplier of retail products for men, women and children including lingerie, underwear, shapewear, accessories, swimwear, outerwear, sleepwear and footwear. Jupi Corporation also specializes in full service brand building and is devoted to providing integrated product solutions by offering a result-focused model from strategy to execution, from initial concept through to global distribution and marketing of products.
Jupi's branded products, as well as private label programs, are distributed throughout the following key markets: Australia / New Zealand, The United States, Germany, United Kingdom, Canada, The Middle East, Indonesia, Ireland, France, Russia, Thailand, Malaysia, Singapore, Spain, Netherlands and Brazil.
ABOUT LIPSY:
Lipsy is a British fashion brand that was founded in the heart of London in 1988. Lipsy is always relevant, of the moment, accessible and in touch with the female consumer. Lipsy's heritage is a unique range of fabulous dresses and over the years the business expanded to include a full lifestyle offering with all of Lipsy's products having a distinct Lipsy handwriting. In 2008 Lipsy (Lipsy.co.uk) was acquired by Next Plc (Next.co.uk). Today, Lipsy operates 70 stores worldwide with 15 new international franchise stores planned for Fall 2013 including in the USA, Middle East and South Africa.
SOURCE Jupi Corporation
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