Liquidware Labs Expands Global Footprint with New European Office

Increasing demand from customers, partners, and distributors driving activity across multiple markets

Mar 23, 2011, 06:00 ET from Liquidware Labs

ATLANTA and VICH, Switzerland, March 23, 2011 /PRNewswire/ -- Liquidware Labs, the global leader in desktop transformation solutions, has formed a European subsidiary (Liquidware Labs, SA) to keep up with growing demand for its products as well as increase the company's focus, support, and presence in EMEA.  The new office will be located in Vich, Switzerland.

Liquidware Labs products are used by organizations worldwide to plan, migrate and to ensure a quality user experience when moving to a next generation desktop such as Windows 7 running in a virtual or cloud-based environment, like VMware View, Citrix XenApp and Citrix XenDestop. Virtual desktop transformation projects that began as pilots or proofs-of-concept over the last several years are now moving towards full production rollouts. The need for tools, utilities, and solutions that make that transition more fluid and remove the financial, technical, or user experience risk often associated with transformation are invaluable.  The company's expansion of resources and presence in the EMEA region has already begun to bear fruit as a new round of both technical and sales trainings are enabling more successful customer projects.

"As a specialist virtualization consultancy we need to ensure that our solutions are enterprise class, flexible and accurate beyond question," said Rahul Mehta, Managing Director at Vicos. "Liquidware Labs Stratusphere and ProfileUnity fill those requirements nicely.  Time and time again we have been able to help our customers visualize their landscape and so help them move forward with either the design, migration, or management of their virtual infrastructure using Liquidware Labs robust desktop transformation offerings."

Sonja Pelichet, founder of Dunes Technologies USA (acquired by VMware in 2007) has been tapped to operate and expand Liquidware Labs' emerging markets.  While the US gets a lot of focus in terms of company startups, venture activity, and new product launches, she points out that Europe, Asia Pacific, and Australia have always been progressive and innovative thought leaders when it comes to new technology adoption.

"Each project and customer engagement becomes a case study that assists the partners, distributors, and hardware and software platforms to work more seamlessly work together," said Pelichet. "While there are many options in terms of the architecture and configuration of desktop projects, we are proud to be the trusted solution for leading companies like Dell, VMware, Cisco, and EMC."

"Liquidware Labs' desktop transformation solutions have given us a unique set of solutions to take our customers through an entire desktop project from assessment and design to migration to managing the user experience," said Christian Naber, Practice Manager, Virtualization at DextraData, a leading managed services provider in Germany.  "The support and training we're already receiving from the Swiss-based office has been superb, and it is exciting to partner with Liquidware Labs as they experience phenomenal growth in customer demand for their products."

Organizations eager to learn more about these partnerships, or the specific offerings available from Liquidware Labs should reach out to their company representatives, contact or visit Information, as well as trial software, documentation, and explanatory videos are available for instant download.

About Liquidware Labs

Liquidware Labs™ is the leader in desktop transformation solutions for next generation physical and virtual desktops, including VMware View, Citrix XenDesktop, and Microsoft Windows 7. The company's Stratusphere™ and ProfileUnity™ solutions have been described by analysts as the industry's first 'On-Ramp to VDI', providing a complete methodology and software that enables organizations to cost-effectively plan, migrate, and manage their next generation desktop infrastructure. Liquidware Labs' comprehensive solutions provide Assessment, Personalization Management, User Configuration, and Service Level Assurance. LWL products are VMware and Citrix certified, and are available through a global network of certified partners. Visit for further information.

VMware, VMware View and VMworld are registered trademarks and/or trademarks of VMware, Inc. in the United States and/or other jurisdictions. The use of the word "partner" or "partnership" does not imply a legal partnership relationship between VMware and any other company.

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SOURCE Liquidware Labs