Lisa Celebrates Debut Solo Album Alter Ego with Exclusive <ALTER EGO WORLDWIDE POP-UP> at the 100 Thieves Compound in Los Angeles

LOS ANGELES, Feb. 27, 2025 /PRNewswire/ -- Lisa, the Thai global superstar who rose to fame as a member of the record-breaking K-pop group Blackpink, is set to celebrate the release of her highly anticipated debut solo album, Alter Ego, with a series of global pop-up events. Launching on February 28, the same day Alter Ego drops, the West Coast's exclusive pop-up will be produced by TADA Entertainment and take place at the 100 Thieves Compound, a brand renowned for creating unforgettable moments in gaming and culture.

The event will be free and open to the public from 10 AM to 8 PM, February 28 to March 1st, and 11AM to 7PM March 2nd to March 4th, offering fans a rare opportunity to experience Lisa's solo era in an immersive, one-of-a-kind space.

As part of a select global pop-up rollout including New York City, Bangkok, Tokyo, Seoul, and Los Angeles at the 100 Thieves Compound will be the only West Coast location, making it a must-visit destination for Lisa's fans. This limited-time event will bring Alter Ego to life through a multi-dimensional experience, featuring:

• Immersive Visuals: Upon entering the pop-up, guests will be greeted by vibrant monitors showcasing Lisa's dynamic alter egos, setting the stage for a transformative journey that mirrors her bold artistic evolution.
• Exclusive Merchandise: Limited-edition, exclusive LA-specific merchandise will be available, allowing fans to take home a piece of Alter Ego available only at this location.
• Free Giveaways: Fans who attend will have a chance to collect free giveaways available only at the LA pop-up.
• Striking Ambience: A gigantic star display will serve as the centerpiece—an homage to Lisa's signature style—bringing to life the mantra, "the star is all the egos."
• Meet & Greet: Fifty lucky fans who attend the pop-up will be randomly selected for an exclusive meet and greet with Lisa.

This pop-up isn't just a retail space; it's a celebration of Lisa's artistry, individuality, and connection with fans. Whether you're a longtime supporter or new to her music, this West Coast-exclusive experience at the 100 Thieves Compound is a can't-miss event.

Lisa has achieved remarkable success with her solo endeavors. Her debut single "Lalisa" set a Guinness World Record for the most-viewed music video by a solo artist in 24 hours upon its release in 2021. In 2024, she made history by winning Best K-Pop at the MTV Video Music Awards for her single "Rockstar," becoming the first solo K-pop artist to receive this accolade twice. Additionally, her collaboration with Rosalía on "New Woman" earned the Best Collaboration award at the 2024 MTV Europe Music Awards.

The 100 Thieves Compound is located at 6050 W Jefferson Blvd, Los Angeles, CA.

TADA Entertainment is a Los Angeles based entertainment company that works with artists and labels to develop and produce live events, music festivals, concerts, and pop-ups.

SOURCE 100 Thieves