Listrak Expands SiteVibes Integration to Bring Loyalty Data into Cross-Channel Personalization

 Real-time data unites loyalty programs and personalized marketing

LITITZ, Pa., Oct. 7, 2026 /PRNewswire/ -- Listrak, the cross-channel personalization platform, has expanded its integration with customer engagement and retention platform SiteVibes. Through the enhanced integration, marketers can bring real-time SiteVibes events and data, including loyalty insights, review activity, and customer behavior, directly into Listrak, empowering brands to build personalized campaigns from loyalty and behavior data and drive repeat purchases.

Webhooks pass data between the two platforms in real time, maintaining a single unified customer view and triggering messages in channels such as email and SMS as loyalty events happen. Centralizing messaging in one platform also gives mutual clients a single view of send frequency across channels.

The expanded SiteVibes integration is part of Listrak's Real-Time Integrations capabilities, which connect retailers' broader technology ecosystems with Listrak through real-time event data. By bringing events from platforms like SiteVibes directly into Listrak, brands can combine these signals with their customer data to trigger journeys and personalize messages across channels.

Other benefits of the integration include:

• Advanced segmentation, allowing marketers to build more precise audiences using loyalty, purchase, and engagement data.
• Personalized campaigns at scale, delivering email and SMS campaigns tailored to each customer's behavior and preferences.
• Increased customer lifetime value, using data-driven insights to earn repeat purchases and long-term engagement.
• Continuous data sync, keeping customer data aligned across platforms so messaging stays consistent.

"Brands shouldn't have to choose between loyalty and personalized marketing," said Leah Beitler, VP of Partnerships & Ecosystems. "Together with SiteVibes, we're helping brands turn loyalty insights into meaningful engagement across email, SMS and the broader customer journey, creating stronger relationships and more valuable customers. Retailers are now able to not just reward their customers, but use top-tier loyalty data to make every Listrak integration smarter." 

"We are thrilled to expand our integration with Listrak," said Mike Matker, co-founder of SiteVibes. "Our enhanced integration supercharges the capabilities of both platforms for our mutual clients. Plus, the Listrak team is incredibly collaborative and are great partners, so we are excited to continue to grow our work together."

About SiteVibes

SiteVibes is a customer engagement and retention platform that helps ecommerce brands build stronger customer relationships and increase lifetime value. The platform brings together ratings and reviews, loyalty and referrals, social proof, shoppable user-generated content, and customer intelligence to create more personalized and engaging shopping experiences. Trusted by brands including Franklin Planner, Shoe Carnival, KONG, and Brownells, SiteVibes helps merchants consolidate their technology stack while turning customer data and interactions into measurable growth. Learn more at SiteVibes.com.

About Listrak

Listrak is the leading cross-channel personalization platform that seamlessly integrates data, identity, and cross-channel messaging to power hyper-personalized customer experiences across email, SMS, push, web, in-store, and emerging channels like RCS from a single platform. Built for leading retailers and brands, Listrak drives measurable customer growth, maximizes efficiency, and delivers exceptional revenue results. For more information, visit www.listrak.com.

SOURCE LISTRAK