LiT Coolers To Kick-Off Nationwide Introduction With Select ESPN Events Bowl Games

BIRMINGHAM, Ala., Dec. 1, 2016 /PRNewswire/ -- Already becoming a staple at college football tailgate parties on campuses throughout the southeast, LiT Coolers is ready to let fans nationwide know about its roto-molded coolers customized with your favorite logo and how the Night-Sight LED liner and unique Ice Legs sets them apart. Through a special sponsorship with ESPN, LiT will have 'official cooler' status at select ESPN Events bowl games throughout the month of December.

It all starts in Albuquerque at 2 p.m. EST for the Gildan New Mexico Bowl on Saturday, Dec. 17 with teams from C-USA and the Mountain West, and continues later that day at 5:30 p.m. in Montgomery, Ala. for the Raycom Media Camellia Bowl with teams from the MAC up against the Sun Belt conference. LiT Coolers will have a special product display for fans to check out at the stadiums, "where we'll showcase how our Ice Legs provide even longer ice retention, and the added cooler 'coolness' of our Night-Sight LED liner," said LiT Coolers CEO Donald Howell. "With the Night-Sight liner, our coolers make it easy to see what's still cold well into the evening."

The nationwide launch then heads to Fort Worth, Texas on Friday, Dec. 23 for the 4:30 p.m. kick-off of the Lockheed Martin Armed Forces Bowl featuring the U.S. Naval Academy versus a Big 12 team, and continues on Thursday, Dec. 29 in Alabama for the 2 p.m. EST start of the Birmingham Bowl with teams from the American and SEC conferences.

LiT Coolers offers unique performance benefits for weekend tailgaters, on fishing trips, at hunting camp, and any other activity and adventure where you need to keep drinks and food cold. "In just over a year, we've become the go-to brand on select campuses with our 'officially licensed' coolers sporting the logos from universities including Alabama, Arkansas, Auburn, Clemson, Florida, Georgia Tech, LSU, Mississippi State, Missouri, Ole Miss, South Carolina, Tennessee, TCU, Texas A&M and Texas Tech among others," said Howell. "Our future plans will include licensing with other schools, hopefully including those participating in the ESPN bowl games we are sponsoring."

LiT coolers are offered in three sizes – 22-, 32- and 52-quart, and in five colors. The special roto-molded construction allows for use of LiT 'Ice Legs' for longer ice retention, plus the unique Night-Sight LED liner fully illuminates the contents of the cooler so you see what you want even in the dark. Along with coolers adorned with college logos, LiT offers a corporate program to companies to use any of its coolers to promote their own brand. Visit www.litcoolers.com to learn more.

SOURCE LiT Coolers

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