Little Tikes® Promotes Early Learning and Interaction With Newly Redesigned Website & Tagline

Iconic Toy Brand from MGA Entertainment Offers Parents Destination for Insights and Tools for Early Engagement in Childhood Development

Nov 15, 2013, 13:30 ET from MGA Entertainment, Inc.

VAN NUYS, Calif., Nov. 15, 2013 /PRNewswire/ -- MGA Entertainment's iconic brand Little Tikes® – a pioneer in children's products since 1969 – announced today a website "renovation," providing a redesigned look and feel, added content and more insight and value to its consumers.  The brand also rolls out its new tagline, "The Wonder of Little Tikes," embracing the awe-inspiring moments that connect parents and their children.

"Little Tikes' objective is to be a leading authority in early childhood development and to provide parents with the tools necessary to promote early learning," said Andrew Lelchuk, VP of marketing and licensing at Little Tikes.  "We believe in the wonder of childhood and parenthood, and we want to encourage that wonder for our customers through our products and content."   

The website refresh adds new and extended content that reinforces as a destination not only for the largest assortment of  Little Tikes products, but also as the go-to resource for insights and tools related to early engagement in childhood development. The updates, stemming from feedback from Little Tikes customers online, takes the retail channel to a new level, providing a more interactive, complete experience.

Updates to the website include:

  • Easier check out process and additional functionality to make the shopping process more efficient.
  • Educational and entertaining content to create a well-rounded experience, including online games, coloring pages and an animated webisode series.
  • Incorporated ratings and reviews system to collect feedback and generate engagement with customers.
  • Posts from leading childhood development experts to inform parents of key trends.

About MGA Entertainment, Inc.
MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home decor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Bratz®, Bratzillaz™, Novi Stars™, Moxie Girlz™, and Zapf Creation®. For more information please visit:,,,,, and

SOURCE MGA Entertainment, Inc.