LittleMissMatched Celebrates National Lost Sock Memorial Day

NEW YORK, May 9, 2012 /PRNewswire/ -- LittleMissMatched (LMM), www.littlemissmatched.com, the innovative tween brand that launched with the simple mission of encouraging individual style, wants you to help them celebrate National Lost Sock Memorial Day!

WHAT IS LOST SOCK MEMORIAL DAY? You know how you're always losing socks in the dryer & you're left with that single lonely sock? Well, Lost Sock Memorial Day, celebrated each year on May 9th, is a day to celebrate the mysterious ways of the universe & have fun with the socks you've lost! Do you toss 'em away? Give 'em to charity? Play games with 'em?

LittleMissMatched didn't invent this holiday, but sure would have if someone hadn't beaten them to it! LMM started by selling socks sold in packs of three that let girls of all ages express themselves by "mixing not matching" their socks into tons o' combos. The added bonus – in each pack you've got a pair and a spare!

Visit www.lostsockmemorialday.com to check out LMM's suggestions for putting those lost socks to good use in creative and zany ways. Make sure to tweet and pin your Lost Sock adventures using #LostSockDay. And if you are looking for a way to solve the age-old dilemma of the missing sock, LMM is offering $10 OFF and a FREE PACK OF 3 SOCKS with orders through May 13th!

While you are at www.lostsockmemorialday.com, be sure to check out the video debut of Ellis (a.k.a. The Lost Sock)! Ellis wanders the lonely streets of New York City, until he finds a home in the "Mixing Bowl" at the LittleMissMatched store on 5th Avenue in NYC.

Want to check out 5th Avenue too?!? Your daughter and her BFF (and two grown-ups) can win an LMM trip to NYC to see the sites and shop till you drop at LittleMissMatched 5th Avenue – and LMM's paying! All you need to do is enter the "BFF weekend in NYC" sweepstakes on LittleMissMatched's Facebook page at www.facebook.com/LittleMissMatched.

About LittleMissMatched

LittleMissMatched started with a very simple mission: build a brand that is FUN, inspires CREATIVITY, embraces individual STYLE and celebrates self EXPRESSION. In our world, socks don't match-- MATCHING is mundane -- MIXING is MONUMENTAL and COLOR is cool. While we started with socks sold in odd numbers, we recognized that there's an entire universe out there who shares our passion for creativity and self expression — socks were just the beginning. From books to bedding, PJ's to pencil pouches and flip flops to furniture, we say, think "outside the socks" - you can be a kid forever. Be BOLD, FASHION is FUN. You Be You.

SOURCE LittleMissMatched