Littlewoods Europe Announces up to Half Price Toys for Christmas.

SPEKE, England Dec. 3, 2010 /PRNewswire/ -- Littlewoods Europe, part of the Shop Direct Group, recently announced that it is to offer substantial discounts on over 500 lines of children's toys in the run up to Christmas. The offer, which includes leading toy brands such as VTech, Lego, Disney Princess, Baby Annabell and Toy Story, will allow customers to enjoy savings of up to 50%.

Many of the 500 toy lines included in the up to half price off offer are tipped to be amongst the most popular brands and most wanted toys for Christmas this year. Perennial favourites like Lego, VTech and Fisher Price are all present and accounted for, along with licensed toys from popular film and television shows, including Star Wars, Toy Story, Dr Who and Power Rangers. Also on offer are modern favourites like Zhu Zhu Pets, Zingzillas and Ben & Holly toys.

With financial uncertainty still in the air and many household budgets under pressure this winter, customers can benefit from substantial discounts on the toys their children really want this Christmas, allowing parents to give their kids a Christmas to remember without placing undue strain on their bank accounts.

A spokesperson for Littlewoods said: "With ongoing economic uncertainty throughout Europe, household budgets are being even more challenged and mums are having to really keep a close eye on their bank balance this Christmas. They are becoming more and more savvy at making their budget stretch, seeking out the best special offers, such as Littlewoods Europe discounted toy offers to help them create the perfect Christmas."

Littlewoods Europe expects many customers in France, Germany, Spain and Portugal to avail of its discounted toys offer and advises shoppers in these countries that last order date for Christmas delivery is Friday 10th December 2010.

About Littlewoods Europe:

Littlewoods Europe is part of Shop Direct Group who is the UK's largest online and home shopping retailer with sales of circa 1.7 billion pounds Sterling. It is aimed at women who want the convenience of home delivery from one of their favourite British on-line retailers. The delivery cost is euro 5 regardless of size of order. Delivery is within 7 working days, with 28 days home approval guarantee.

The Littlewoods Europe site features over 14000 product lines, from core categories of clothing, including dresses and footwear, Christmas gifts and children's toys including board games, kids games and VTech toys.

Brands within the Shop Direct Group portfolio include Very.co.uk, Woolworths.co.uk, Littlewoods Ireland, Littlewoods Europe, Additions, Great Universal, Choice, Kays, Empire Stores and Marshall Ward.

SOURCE Littlewoods Europe