Littlewoods Europe Launches New Denim Collection Featuring Levi's Jeans

Jan 25, 2011, 13:50 ET from Littlewoods Europe

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SPEKE, England, Jan. 25, 2011 /PRNewswire/ -- Littlewoods Europe has launched its new season collection, which sees more big brands being brought to customers in France, Spain, Germany and Portugal.

As part of the new season collection, Littlewoods Europe will now be stocking two new denim ranges; Levi Curve ID and Not Your Daughter's Jeans (NYDJ).

The Levi Curve ID range features jeans which are more about fit than size. Levi Curve ID jeans are available in sizes 8 to 16 with a choice of short, regular and long, and in three different fits. The range aims to offer a better fit for all women whatever their shape.

The new NYDJ jeans range boasts that you can buy one size smaller than your normal jeans for a guaranteed slimmer look. The jeans feature patented criss-cross panels that flatter the tummy without making them uncomfortable, which offer the wearer a slimmer look. NYDJ jeans are available in sizes six to 20.

A spokesperson for Littlewoods Europe said: "Littlewoods Europe is delighted to be able to offer the new Curve ID range from the iconic brand Levi's jeans. This is complemented by the range from NYDJ, designed to flatter the more mature figure. It's definitely our best range of denim yet."

About Littlewoods Europe:

Littlewoods Europe launched on 27th August 2009 and is aimed at women who want the convenience of home delivery from one of their favourite British online retailers.

The Littlewoods Europe site features over 14000 product lines, from core categories of clothing, footwear, toys, kidswear and homeware. Littlewoods Europe already feature big brands such as Adidas Originals, Nike clothing and Bench clothing.

Shop Direct Group is the UK's largest online and home shopping retailer with sales of circa 1.7 billion pounds Sterling, with 5 million active customers across the business and around 9,000 employees.

Brands within the Shop Direct Group portfolio include,,,,,,, and

PR contact:

Megan Gow

Consumer PR Team

Shop Direct Group

Skyways House

Speke Road


L70 1AB

0844 292 1083

SOURCE Littlewoods Europe