Littlewoods Europe Launches New Size Guides

SPEKE, England, Dec. 3, 2010 /PRNewswire/ -- Littlewoods Europe, part of the Shop Direct group, recently announced the launch of a market-leading new range of sizing guides on their website to enable customers to choose their correct size when buying clothing.

Separate size guides have been created for women, men and children and provide detailed comparisons between UK and European sizes as well as advice on different fits of clothing. Each of the guides include helpful images and video content.

Helpful size guides have also been added to individual product pages for easy reference when shopping online.  These include a diagram with the most common measurements and a conversion scale between standard clothing sizes, metric and imperial.

In addition, Littlewoods Europe's comprehensive and easy-to-use guide to finding the right bra size includes a step-by-step bra fitting video. An estimated 80% of women in the UK are wearing the wrong size bra which, in addition to being uncomfortable, can cause back pain and headaches. The bra fitting video gives women all the information they need to choose the correct size and alleviate these risks.

Littlewoods Europe and the Shop Direct group firmly believe in the importance of accurate sizing and have been part of two major studies of sizing in recent years, Shape GB and Size UK. The new range of sizing guides aim to address the concerns raised by these studies and help shoppers choose clothes that feel comfortable and look great.

A spokesperson for Littlewoods Europe said, "We believe our new size guides will assist customers in choosing the right size clothing. Clothes look and feel much better when we are wearing the correct size and can make you look instantly slimmer."

As well as the size guides, Littlewoods Europe's product pages now also feature user reviews that allow customers to share useful advice and information to help others choose the right size and fit of clothes when buying online.

About Littlewoods Europe:

Littlewoods Europe is part of Shop Direct Group who is the UK's largest online and home shopping retailer with sales of circa 1.7 billion pounds Sterling. It is aimed at women who want the convenience of home delivery from one of their favourite British on-line retailers. The delivery cost is euro 5 regardless of size of order. Delivery is within 7 working days, with 28 days home approval guarantee.

The Littlewoods Europe site features over 14000 product lines, from core categories of clothing, including leading brands of underwear such as Wonderbra and Sloggi underwear, dresses and evening dresses and Levi jeans.

Brands within the Shop Direct Group portfolio include Very.co.uk, Woolworths.co.uk, Littlewoods Ireland, Littlewoods Europe, Additions, Great Universal, Choice, Kays, Empire Stores and Marshall Ward.

SOURCE Littlewoods Europe