Accessibility Statement Skip Navigation
  • Resources
  • Investor Relations
  • Journalists
  • Agencies
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • Arabic
      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Report Results
  • Amplify Content
  • All Products
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Hamburger menu
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Report Results
  • Amplify Content
  • All Products
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS

Live-Fire Demonstration in Colorado to Show How Wildfire Preparation Can Help Protect Homes

Insurance Institute for Business & Home Safety.

News provided by

Insurance Institute for Business & Home Safety

Sep 17, 2026, 08:00 ET

Share this article

Share toX

Share this article

Share toX

RICHBURG, S.C., Sept. 17, 2026 /PRNewswire/ -- West Metro Fire Rescue in collaboration with the Insurance Institute for Business & Home Safety (IBHS) will put wildfire science into action with a live-fire demonstration showing how actions taken before a wildfire can reduce a home's risk of ignition.

During the controlled demonstration, two structures with different levels of wildfire preparation will be exposed side-by-side to the same simulated wildfire conditions. One will incorporate a system of mitigation measures aligned with IBHS's Wildfire Prepared Home standard. The other will demonstrate common vulnerabilities that can leave a home susceptible to wildfire. The side-by-side comparison will show how managing vegetation, eliminating combustible materials near the home and incorporating wildfire-resistant building features can help limit opportunities for embers, flames and radiant heat to ignite a home.

"Wildfire resilience is a community effort. No home faces fire in isolation," said IBHS CEO Roy Wright. "This demonstration makes the science visible. When homeowners across a neighborhood implement the full system of actions in Wildfire Prepared Home, they reduce the ways embers, flames and radiant heat can ignite their homes and, collectively, help interrupt the pathways that allow fire to spread from structure to structure."

"Preparedness starts before smoke is in the air," said West Metro Fire Rescue Chief Jeremy Metz. "Reducing vulnerabilities around the home before conditions change quickly can help reduce ignition risk and give firefighters a stronger chance to protect lives and property." 

The event will also offer a preview of a Markel Homes community being built to meet IBHS's Wildfire Prepared Neighborhood standard. When the development completes the required verification and earns the designation, it will become Colorado's first Wildfire Prepared Neighborhood. The project shows how wildfire resilience can be incorporated at the neighborhood scale, where building materials, vegetation, spacing between homes and ongoing maintenance can influence opportunities for wildfire to spread through a community.

"This demonstration is about showing what preparation can look like before the next fire," said Jason Markel, Vice President of Markel Homes. "By building our newest community to IBHS's Wildfire Prepared Neighborhood standard, we are showing that reducing wildfire risk can be part of a thoughtful community design without sacrificing the architectural character, curb appeal, and sense of place that people value. We want homeowners, builders and communities to see that resilient design can be both practical and visually appealing."

A preliminary analysis of costs for new builds in Colorado shows that wildfire-resilient building features add minimal costs. Compared with prevailing local construction practices across eight counties, construction costs increased by approximately 1.1% for homes built to Wildfire Prepared Home Essential. For Wildfire Prepared Home Enhanced, costs increased by 1.8% for homes without decks and 10.8% for homes with decks.

The benefits of reducing wildfire risk can extend beyond a home's physical resilience.

"Colorado's wildfire risk is a community safety and insurance issue," said Carole Walker, executive director, RMIA. "Homes built and maintained to IBHS's Wildfire Prepared Home standard provide insurers with credible verification that meaningful steps have been taken to reduce wildfire risk, which is a critical consideration in a challenging property insurance market."

To learn more about the Wildfire Prepared Home program and how to participate, visit wildfireprepared.org.

About the Insurance Institute for Business & Home Safety (IBHS) 

The IBHS mission is to conduct objective, scientific research to identify and promote effective actions that strengthen homes, businesses and communities against natural disasters and other causes of loss. Learn more about IBHS at ibhs.org.

About Wildfire Prepared Home

Wildfire Prepared Home is a science-based wildfire mitigation designation program. Based on the latest wildfire research conducted by the Insurance Institute for Business & Home Safety (IBHS), it offers Colorado homeowners a path to take the system of science-based actions shown to meaningfully reduce a home's wildfire risk. Learn more at wildfireprepared.org.

About West Metro Fire Rescue

West Metro Fire Rescue (WMFR) is an ISO 1, internationally accredited, full-service, all-hazard, fire and rescue agency. We serve nearly 300,000 residents in the cities and towns of Lakewood, Morrison, Golden, Wheat Ridge and Edgewater. The district also serves sections of Jefferson and Douglas County and unincorporated Littleton, Colorado. WMFR is committed to providing professional fire protection, emergency medical services, life safety and community service with a vision that shapes the future. Visit us at www.westmetrofire.org.

About Rocky Mountain Insurance Association (RMIA)

RMIA is a non-profit consumer information organization that represents property & casualty insurers in Colorado, New Mexico, Utah, and Wyoming. RMIA has been serving consumers and the media since 1952. Learn more at rmiia.org.

About Jefferson County

Jefferson County encompasses 773 square miles along Colorado's Front Range, stretching from Denver to the east to Idaho Springs to the west. Known as the "Gateway to the Rockies," Jeffco is the fourth-most populous county in Colorado and ranks second in the state for wildfire risk. Approximately 91% of the county falls within the Wildland-Urban Interface (WUI), placing communities, homes, infrastructure, and natural resources at significant risk from wildfire. The Jefferson County Wildland Fire Management Program works to reduce wildfire risk and protect the people, communities, and values of Jefferson County from the threat of catastrophic wildfire. Through strong collaboration and strategic investment, the program empowers partner agencies, community organizations, and residents to work together in building a more wildfire-resilient Jefferson County.

SOURCE Insurance Institute for Business & Home Safety

21%

more press release views with 
Request a Demo

Modal title

Also from this source

IBHS Honors Industry Leaders Driving Record FORTIFIED Growth

IBHS Honors Industry Leaders Driving Record FORTIFIED Growth

The Insurance Institute for Business & Home Safety (IBHS) recognized the companies and organizations leading the growth of disaster-resistant...

IBHS rounds out Wildfire Prepared program with Neighborhood and Multifamily standards, updates Home requirements

IBHS rounds out Wildfire Prepared program with Neighborhood and Multifamily standards, updates Home requirements

The Insurance Institute for Business & Home Safety (IBHS) today announces updates to its Wildfire Prepared program, introducing formal standards for...

More Releases From This Source

Explore

Insurance

Insurance

Construction & Building

Construction & Building

Home Improvement

Home Improvement

Banking & Financial Services

Banking & Financial Services

News Releases in Similar Topics

Contact PR Newswire

  • Call PR Newswire at 888-776-0942
    from 8 AM - 9 PM ET
  • Chat with an Expert
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Report Results
  • Amplify Content

About

  • About PR Newswire
  • About Cision
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Italy
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom
  • Vietnam

My Services

  • All New Releases
  • Platform Login
  • Data Privacy

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Platform Login
  • ProfNet
Call PR Newswire at
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookies
Copyright © 2026 Cision US Inc.