Live Green in Style With the March/April 'Green' Issue of All-digital VIVmag

Award-winning, All-digital Women's Magazine Celebrates Green Awareness with Cover Girl and 'Hot in Cleveland' Star Jane Leeves; Annual Sustainability Issue Proves Green Living Can be Smart, Savvy and Sexy with Special 'Greener Life' Subscription Promotion

Mar 22, 2011, 10:45 ET from VIVmag

NEW YORK, March 22, 2011 /PRNewswire/ -- With an elegant black-and-white cover that evokes Old Hollywood glamour in a natural, ink-free, sophisticated style, the award-winning, all-digital luxury magazine for women VIVmag today launched its March/April 2011 Green Issue coinciding with Women's History Month in March and the 70th anniversary of Earth Day in April.

Now available on the iPad, iPhone, Mac and PC, the latest issue is brimming with VIVmag's trademark multi-media features, including exclusive greener-living insights to help make your food, fashion, lifestyle and fitness choices more earth-friendly.

"Last year's Green Issue earned VIVmag the coveted title of Leading Digital Edition at min's Editorial & Design Awards in November and this year's issue is just as impressive," said VIVmag's Vice President of Brand Marketing, Adrienne A. Wallace.

The much-anticipated issue had been delayed for several days due to technical issues on the Zinio platform, which hosts the magazine's web servers. Round-the-clock work by Zinio's IT and engineering teams to restore core web services brought the issue online. Wallace acknowledged that while the systems failure was devastating for the Zinio and VIVmag teams who've worked so hard to build the vision for the magazine, it pales in comparison to the real devastation that's struck the island nation of Japan.

"As our Green/awareness issue, this edition reminds us just how fragile our planet and our existence here can be and the calamity that's unfolded in Japan is a startling reminder of the powerful forces of nature at work every day," she said. "Our hearts go out to the people of Japan and their families around the world. No doubt we've all taken stock of our lives over the past few weeks in the wake of this epic tragedy. As this issue explores numerous ways to live a better life, we hope that it may bring a bit of escape and solace to our readers all over the world."

In conjunction with March/April issue, VIVmag aims to raise the bar for greener living with the launch of its new "Greener Life" subscription contest. Lucky new VIVmag members will be rewarded with free green-living prizes featured in the March/April issue. The contest is being cross-promoted on the VIVmag website, through the magazine's social media pages and its VIVMaven Affiliate Network of bloggers and online influencers.

"We stand firm on the brand pillar of Awareness and our role as an all-digital publication in saving millions of printed paper pages," Wallace said. "We even take it one step further with this issue's featured PSAs showcasing the great work of many non-profit and awareness organizations."

To participate in the contest, go to www.vivmag.com now through April 30 and become a new member subscriber at the special discounted rate of just $20 for a full year of bimonthly issues. Each new member subscriber will be automatically entered to win the Greener Life prize pack. VIVmag will select one winner per week. Participants can also show VIVmag how they are living a greener life by posting photos of their personal green style, food and fitness on the updated VIVmagFacebook fan page and get details about the Green Issue by following @VIVmag on Twitter or visiting the new VIVmagTumblr pages.

Featuring the number one-rated TV Land cable series "Hot in Cleveland" actress Jane Leeves as the Green Issue cover girl, the March/April 2011 issue of VIVmag shares real-world, practical strategies to help readers:

  • Make conscious choices for cleaning and greening the world;
  • Go natural with a spring wardrobe and home-fashion favorites made of natural fibers;
  • Make gym-going greener through Earth-friendly fitness choices; and
  • Reduce their carbon footprint with greener cuisine.

A special book review section highlights titles about food and the environment, and a trend-watch piece on gardening and keeping chickens shows how to take a more active role in determining where your food comes from to minimize environmental impact.

"Most everyone can agree that we each have a responsibility to be good stewards and to leave the planet in as good or better shape for future generations," said Anne M. Russell, editor-in-chief, VIVmag. "But, many may believe that 'going green' is more difficult than it's worth. In this issue, readers will find a plethora of simple and practical, yet impactful, tips that can make living a greener lifestyle both more rewarding and more convenient."

In addition to greener living coverage, VIVmag's signature interactive Style and Beauty features include an expose on the fine art of concealing, runway reports on the sexiest fashion prints and beauty looks for spring, plus the latest must-have retro-glam products that interpret the disco as today's hottest looks.

VIVmag's hallmark Wellness features include an interactive food safety quiz (Think you know what's safe and what's not? Take this quiz to find out.), intriguing insight into the debate over the medical uses of marijuana and news on the latest weight-loss dinnerware designed to help keep dieters' portion sizes in check.

Celebrated for its dynamic, immersive digital content, VIVmag has earned numerous accolades and industry awards, including silver in the International DIGITAL MAGAZINE AWARDS in the Lifestyle Magazine of the Year category for 2010.

Powered by Zinio's multimedia, universal reading platform, UNITY™, VIVmag has evolved into a truly ubiquitous digital women's lifestyle guide. Now with some 350,000 members, VIVmag is the only subscription-based, all-digital women's lifestyle magazine available on multiple digital platforms/devices, including the free VIVmag app for iPad, as well as the iPhone, Mac and PC. Its ultra-portable, accessible-from-anywhere ecosystem consistently delivers highly engaging and exclusive interactive, rich media features and advertising content.

To get a sneak peek at the March/April 2011 Green Issue of VIVmag, visit www.vivmag.com/issues.

About VIVmag

VIVmag is a first: It's an exclusively digital, 100% interactive magazine that delivers reliable, accurate service journalism in fitness, wellness, fashion, beauty, awareness and nutrition. Its audience of savvy women is genuinely committed to leading healthy, balanced lives. VIVmag's interactive content entertains and informs, helping readers achieve the confidence that comes from engaging life at a higher level. From interactive exercise demonstrations to point-and-click purchasing power right from its pages, VIVmag has attracted a circulation of 350,000 influential subscription members committed to discovering and embracing the future of magazines. To learn more about VIVmag, please visit www.VIVmag.com.

About Zinio

Zinio is the world's largest newsstand and bookstore. With its many digital products and services, Zinio creates better ways for people to discover published content, get more of it and do more with it. Now, readers can purchase content once to be read on any screen. Zinio provides the ability to shop for, search inside, read, share and save digital content in 23 local newsstands in any country in the world. Through the Zinio UNITY™ reading platform, readers can move seamlessly within each publication page between text, interactive graphics, animated illustrations, videos and much more. Offering hundreds of thousands of the best digital issues, Zinio's e-stores and applications are revolutionizing reading. Founded in 2001 and privately held, Zinio is headquartered in San Francisco and has offices in New York, London, Paris, Barcelona and Taipei.

SOURCE VIVmag



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