LIVE HAPPilly New York: illycaffè Serves Happiness Throughout the Metro Area Starting with Central Park Homecoming Event

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Aug 20, 2021, 08:03 ET

NEW YORK, Aug. 20, 2021 /PRNewswire/ -- For more than three generations, the driving mission for illycaffè is to offer the best coffee in the world and to put a smile on people's faces. Today, illy announced its sustainable high-quality coffee is playing a starring role in New York City – the number one city for coffee lovers – to ignite a wave of happiness through a series of communications and experiences, including inspiring attendees at the Central Park "We Love NYC: The Homecoming Concert."

illy believes happiness is a circular path with people at the center, where everyone contributes to a world founded with care and respect for each other and the environment, and everyone benefits. This sentiment has long been part of illy's values, expressed through the tagline "LIVE HAPPilly," and has now evolved into the "Road to Happiness" that New Yorkers are invited to join and create a shared happiness.

"New York City is a place with unparalleled energy and spirit, and we are excited to share illy's iconic blend of the finest, sustainably-sourced Arabica beans to spark a sensation of happiness throughout the New York metro area," said Jack Edwards, President of illycaffè North America. "New Yorkers can join us on the 'Road to Happiness,' celebrating the city, themselves, each other and whatever makes you happy – including sharing a cup of illy coffee with neighbors, friends, family, co-workers, and the greater community that makes New York so special."

Serving Happiness through Unique Experiences
In a celebration of everything that makes New York the ultimate place to be, illy is inspiring event attendees with illy Cold Brew at the "We Love NYC: The Homecoming Concert" on August 21 in Central Park, and offering an on-site, art-forward digital photo experience to commemorate the special moment.

In October, illy is serving up a curated LIVEHAPPilly dining series part of the Food Network & Cooking Channel New York City Wine & Food Festival. The series will feature a variety of unique culinary experiences that illy coffee will be a part of. More information and tickets can be found at nycwff.org.

Treating New Yorkers to an illy Coffee
illy is treating New Yorkers to complimentary illy coffee on September 21 and 22 on a first-come, first-served basis. On both days New Yorkers can choose a hot or cold brewed coffee at designated participating cafés throughout the New York metro area, which will be announced in the near future.

Sharing the Message of Happiness
The "Welcome on the Road to Happiness" campaign spotlights the many people who contribute to the beautiful wonder that is a cup of illy coffee. It begins with coffee producers who grow the finest, sustainable Arabica coffee beans, to the illy coffee experts who skillfully select nine different varieties and integrate them in perfect balance to create the unique illy blend.

illy is inviting all New Yorkers onto this circular path through eye-catching creative displayed in digital, print and out-of-home advertorial throughout Manhattan, including Hudson Yards, NoHo, The High Line and Battery Park, as well as throughout parts of Brooklyn.

Explore illy's circular path to happiness further on illy.com.

PR Contact: Erin Kadamus, [email protected]

illycaffè is an Italian family-owned company, founded in Trieste in 1933. Its mission has always been to offer the best coffee to the world. Illycaffè produces a unique 100% Arabica blend, combining 9 of the best varieties in the world, selected by illycaffè: every day 8 million cups of illy coffee are served in over 140 countries around the globe, in the cafés, restaurants and hotels, in single-brand cafés and shops, at home. As a result of its innovations, illycaffè contributes to the coffee technology progress at global level. In 1991, the "Premio Ernesto Illy de qualidade sustentavel do cafè para espresso" was launched in Brazil for quality espresso coffee. Illycaffè has contributed to the sharing of the know-how, paying growers a premium price for the best quality selected by illycaffè. Since 2016, with the "Ernesto Illy International Coffee Award", the company has celebrated coffee growers all over the world that, according to illy, have produced the best sustainable coffee. Since 2013, the company has been in the list of the World Most Ethical Companies. In 2019, it enhanced its commitment to pursue a sustainable business model integrating the interest of people with the environment, adopting the status of Società Benefit (Benefit Company) and adding this commitment into its own bylaws. In 2021, illycaffè was the first Italian company in the coffee sector to obtain the international certification as B Corp as a result of its commitment to comply with the highest standards of social and environmental performance. The company also founded the University of Coffee, which has the objective of sharing culture at all levels, offering a comprehensive and practical training to growers, baristas and coffee lovers. Everything that is "made in illy" is about beauty and art, the founding principles of the brand, starting from its logo, designed by artist James Rosenquist, up to illy Art Collection cups, decorated by over 100 international artists. In 2020 the company employed 1291 people and posted consolidated revenues of € 446.5 million. There are 261 illy single-brand shops in over 40 countries all over the world. In 2021, Rhone Capital became a minority shareholder of illycaffè with the aim of contributing to the company's international growth plans.

SOURCE illy