LOS ANGELES, Nov. 21, 2014 /PRNewswire/ -- Live Nation Entertainment ( NYSE: LYV) today announced that Phil Seward will join the company as the senior vice president of relationship and loyalty marketing. In this role, Seward will work across Live Nation Entertainment to develop and implement programs that will attract new fans, drive life long loyalty and engagement to the Live Nation platform, and further enhance the company's yield management capabilities.
Seward is a leading customer relationship and loyalty marketing veteran who has held executive roles at some of the most progressive and creative brands, most recently leading all customer loyalty initiatives and the Elevate frequent flier program at the innovative Virgin America.
"With his extensive experience leading Virgin America's CRM efforts for one of the most creative and loyalty-inducing brands, Phil is uniquely positioned to help us bring further sophistication to our usage of data and analytics to connect even more fans with the experiences they are most passionate about," said Joe Berchtold, chief operating officer of Live Nation Entertainment.
"It is a rare opportunity to be able to leverage the many assets that Live Nation has created over the years to develop new engagement capabilities that will set the standard for an industry," said Seward. "Live Nation and Ticketmaster share my vision for creating more powerful connections with all of our fans, and enriching the live experience for every one of them."
About Live Nation Entertainment
Live Nation Entertainment ( NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit: www.livenationentertainment.com.
SOURCE Live Nation Entertainment