LiveDeal's New Marketing Campaign Providing Double Digit Gains Over Groupon
BALTIMORE, Apr. 1 2015 /PRNewswire/ -- Goldman Small Cap Research, a stock market research firm focused on the small cap and microcap sectors, announced today that it has released a new article on LiveDeal, Inc. (NASDAQ – LIVE) that cites data from website analytics firm Alexa noting LiveDeal's superior consumer engagement metrics as compared to Groupon. To view the sponsored research article, previous LIVE reports and updates, along with disclosures and disclaimers, or to download them in their entirety, please visit www.GoldmanResearch.com.
In the article, analyst Rob Goldman provides details on this data and how it relates to the Company's new marketing campaign.
"Real-time deal provider LiveDeal appears to be gaining traction over its competitors, including Groupon, based on recent data. According to website analytics firm Alexa, LiveDeal website visitors spend more than double the amount of time per visit than deal platform competitor LivingSocial and nearly forty percent more time than Groupon. Clearly, the combination of LiveDeal's targeted marketing approach to restaurant partners and consumers is gaining enviable traction. The "daily time on site" per visitor is an important metric used to measure a website's consumer engagement success. In fact, it is often the main metric used when assessing a value to tech companies. The more time visitors stay on a site, the more valuable a company becomes."
"Moreover, with a new comprehensive radio and national television marketing campaign behind it, the Company could exceed deal pioneer Groupon's reach and presence in the restaurant segment. To date, LiveDeal boasts well over 10,000 restaurant partners as part of its impressive national footprint, which includes a major presence in the top 50 cities in the U.S."
Goldman also noted, "With the first quarter of 2015 coming to a close yesterday, LiveDeal management will report on its success in adding new restaurant deals in the coming weeks. It is likely that these results compared very favorably with the fourth quarter of 2015, which itself saw significant growth. For the fourth quarter of last year, the Company announced 4,457 new restaurant deals in the period and investors can expect the first quarter 2015 results to exceed that figure. Going forward, it seems that the Company will continue to directly target restaurant owners and operators and increase the "daily time on site" per visitor, which should translate into additional revenue."
About Goldman Small Cap Research: Founded in 2009 by former Piper Jaffray analyst and mutual fund manager Rob Goldman, Goldman Small Cap Research produces sponsored and non-sponsored small cap and microcap stock research reports, articles, daily stock market blogs, and popular investment newsletters. Goldman Small Cap Research is not in any way affiliated with Goldman Sachs & Co.
This press release contains excerpts of our most recently published sponsored research article on LiveDeal, Inc. The information used and statements of fact made have been obtained from sources considered reliable but we neither guarantee nor represent the completeness or accuracy. Goldman Small Cap Research relied solely upon information derived from LiveDeal, Inc. ("the Company") authorized press releases or legal disclosures made in its filings with the U.S. Securities and Exchange Commission http://www.sec.gov.
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About LiveDeal, Inc.: LiveDeal Inc. (NASDAQ – LIVE) provides marketing solutions that boost customer awareness and merchant visibility on the Internet. LiveDeal operates a deal engine, which is a service that connects merchants and consumers via an innovative platform that uses geo-location, enabling businesses to communicate real-time and instant offers to nearby consumers. In November 2012, LiveDeal commenced the sale of marketing tools that help local businesses manage their online presence under the Company's Velocity Local™ brand. LiveDeal continues to actively develop, revise, and evaluate these products and services and its marketing strategies and procedures. More information on LIVE can be found at www.LiveDeal.com.
Goldman Small Cap Research
Rob Goldman, Analyst
+1-410-609-7100
[email protected]
SOURCE Goldman Small Cap Research
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