LiveIntent and Brilig Team Up to Expand Targeting Choices for Email Advertisers

NEW YORK, March 28, 2012 /PRNewswire/ -- Brilig, the only cooperative data marketplace for online advertising, today announced that it has formed a partnership with LiveIntent, the platform for buying and selling email ad inventory exactly like display. The partnership will make Brilig's 10,000+ segments available through the LiveIntent platform. Advertisers will now be able to apply Brilig's vast selection of segments to real-time email advertising.

"By partnering with LiveIntent, Brilig is further expanding the reach of its cooperative platform," said Paul Cimino, Brilig's Chief Executive Officer. "LiveIntent advertisers can now access our 60 third-party data sources, expanding their targeting options. Bringing our data into real-time email advertising unlocks a huge opportunity for advertisers to reach otherwise unknown in-market audiences."

LiveIntent advertisers will now be able to access Brilig audiences through the LiveIntent platform. Advertisers will be able to reach email openers who may have affinity for the advertiser's brand or offering. This new partnership grants clients of LiveIntent access to audience segments they otherwise would not have been able to reach, resulting in higher ROI on their campaigns.

"Brilig's focus on direct response big-data provides LiveIntent with a very different and valuable set of data sources to help our advertisers and publishers achieve better results by delivering more relevant ads to consumers," said Jerry Sandoval, EVP of Operations at LiveIntent. "Adding Brilig's data to our platform will provide great insights for our advertisers and result in higher performing campaigns in email advertising."

About Brilig

Brilig is the industry's only cooperative data marketplace for online advertising. Data sellers gain the ability to sell their data to a wide range of buyers through an open and transparent marketplace. Advertisers gain access to over 60 data sellers and 10,000+ hard-to-find segments from online and offline data for their online campaigns. Brilig's exclusive Lift Report™ enables advertisers to compare campaign data against all of Brilig's segments to discover opportunities for improved lift and ROI.

The company was recently named to the 2012 AlwaysOn OnMedia "20 Companies to Watch" list. For further information visit our website at http://www.brilig.com. 

About LiveIntent

LiveIntent is the only company with a real-time display ad platform for email. LiveIntent works with advertisers, publishers and agencies to provide ad optimization, DSP / trading desk and exchanges capabilities. The company is venture-backed by Shasta Ventures, Battery Ventures, First Round Capital, Lerer Ventures and Grape Arbor VC. LiveIntent was founded in 2009 and is headquartered in NYC. The company was recently named to the 2012 AlwaysOn OnMedia "20 Companies to Watch" list. For more information and a demonstration of the company's technology in your own inbox, visit www.liveintent.com.

SOURCE Brilig