LiveTV Launches 'Pimp My Magnastar' Campaign

Service Upgrades Magnastar™ Platform to Enable iPhone® & iPad® Connectivity

Oct 19, 2010, 09:00 ET from LiveTV

MELBOURNE, Fla., Oct. 19 /PRNewswire/ -- LiveTV Airfone is expanding its BB On Board (BOB) product to include BlackBerry, iPhone®, and iPad® consumer hardware. Dubbed "Pimp my Magnastar™," the LiveTV product upgrades the Magnastar service with an onboard Wi-Fi for onboard connectivity. Crew and passengers can connect their smartphones with unlimited airtime at a low flat rate per month price. A key benefit of the BOB service includes simple plug and play hardware with no installation or aircraft downtime required by owners and operators.  Installation is so simple that free trials are available within 48 hours on customers' aircraft outfitted with Magnastar™.

The BB On Board (BOB) product launched in August 2009 through LiveTV's Magnastar nationwide network.  Until now, the solution has only allowed BlackBerry® enabled Wi-Fi smartphones to operate over the system.  iPhones® and now iPads® have been a top request from our customers over the past several months.  

"The product is not for everyone," says Mike Moeller, VP of Sales for LiveTV Airfone.  "For those that want broadband for surfing and streaming video, many expensive solutions exist.  But if a customer just wants to make his smartphone email and messaging work, there is no cheaper end-to-end solution in the marketplace."

About LiveTV

LiveTV is the world's leading provider of live in-flight entertainment and connectivity systems for commercial airlines. Founded in 1998 in Melbourne, Florida, LiveTV has installation and maintenance locations around the world to support the more than 700 aircraft equipped with its products. Current customers include Continental, JetBlue, Frontier, AirTran, Alitalia, Virgin Blue, WestJet and Azul. For a full listing of products and partners, or for more information, please visit LiveTV is a wholly-owned subsidiary of JetBlue Airways.