LiveWire Ergogenics Analyst Coverage Continued by Small Cap Street

TORONTO, Sept. 8, 2014 /PRNewswire/ -- Over the last decade, energy drinks have seen absolute volume growth of 4 billion liters and absolute value growth of over US $26 billion. The market reported two years of 17% increases in 2012 and 2013 and is expected to continue a steady upward trajectory to 2018. As consumers around the world are demanding functionality from their beverages, the market is changing with a shift to delivery formats. This is where LiveWire Ergogenics has created and developed a convenience alternative to bulky energy drinks, to pack the entire punch of energy drink into one tasty bite-size chew.

LiveWire Ergogenics Inc. (OTCBB: LVVV) develops, markets, sells, and distributes consumable energy supplements. It offers energy chew products under the LiveWire Energy brand. The company was founded in 2008 and is based in Anaheim, California. LVVV continues to broaden the portfolio of brands. In particular, LVVV is introducing their first functional chew line which is able to tap into growing immune-health industry, Probiotics by LiveWire. 7-Day Probiotic has recently launched to give the consumer one week of the power of probiotics in a convenient bottle.

LVVV has also been able to push into newer international markets and grow its revenue and profit base. Through its international partner, Lu'an Kaixuan Hemp Company Ltd., LVVV has obtained Chinese government approval for CBD (Cannabidiol) extraction from industrial hemp in China. This landmark approval is believed to be the first time a partnership between a Chinese and a U.S-based company has been given approval for CBD production in China, the world's largest producer of industrial hemp.

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