BEVERLY HILLS, Calif., May 4, 2017 /PRNewswire/ -- Loton, Corp.'s (OTC: LIVX) subsidiary LiveXLive, the worldwide premium live music video streaming network, today announced that Hangout Music Festival has entered into an agreement with LiveXLive to produce, curate, and amplify the festival experience to fans around the globe. The strategic partnership kicks off at this year's festival, taking place May 19th-21st 2017 in Gulf Shores, Alabama.
LiveXLive's team of music industry veterans and streaming video innovators will produce both the festival audience's video experience in addition to the global live broadcast to connected devices. The executive team includes former leaders of Mandalay Digital Group, Warner Bros, EMI, Virgin Records, Atlantic Records, and Live Nation, among others.
LiveXLive's industry leading production and content teams will create a vivid, 4K viewing experience comparable to having a front row ticket and all-access pass. Programming will include premium quality live performance streams, DJ sets, artist interviews, as well as behind-the-scenes exclusives. Branded content opportunities are also being developed for select clients.
The live streams and original content are available globally on all connected screens via LiveXLive and its affiliate partner platforms.
"Hangout Music Festival is a favorite of fans and artists alike, for its unparalleled beach setting and its eclectic lineups which lead to spectacular, one of a kind performances," said Rob Ellin, CEO and Chairman of LiveXLive. "We're excited to be able to expand its reach exponentially and with the kind of quality production you'd expect from major studios and networks. It's a tremendous addition to our rapidly expanding roster of festivals and network of strategic partners."
The partnership with Hangout Music Festival is the latest example of a world-class music festival or venue looking to LiveXLive to implement a production and promotional strategy that will drive live audiences and viral views of the festival content. Since launching in May 2015, LiveXLive has broadcasted performances from the leading music festivals and venues including artists such as Katy Perry, Rihanna, Metallica, Maroon 5, Sam Smith, Elton John, Rod Stewart, One Republic, Bruce Springsteen, Fergie, John Legend, Avicii and others.
LiveXLive, a subsidiary of Loton, Corp. (OTC: LIVX) is one of the world's only premium internet networks devoted to live music and music-related video content. Since the company's launch in 2015, LiveXLive has been building an online destination for music fans to enjoy premium live performances from music venues and leading music festivals around the world, such as Rock in Rio, Outside Lands Music and Arts Festival and Hangout Music Festival, as well as premium original content, artist exclusives and industry interviews. The LiveXLive platform has featured performances and content from some of the most popular artists in various music genres, including Rihanna, Katy Perry, Radiohead, Metallica, Duran Duran, Chance The Rapper, Bruce Springsteen, Major Lazer and Maroon 5. For more information, visit www.livexlive.com and follow us on Facebook, Instagram and Twitter at @livexlive
The Hangout Music Fest is known for sugar white beaches, starry nights and red hot music. The award-winning festival takes place in Gulf Shores, Alabama — just a short drive from the Pensacola, FL and Mobile, AL airports. Hangout is as much a vacation as it is a concert event. Offering more than just music, fans can take advantage of festival amenities including beach volleyball, carnival rides, Gulf-front hammocks, delicious seafood and more. It was awarded as Pollstar's "Music Festival of the Year" in 2011, and is continuously recognized as one of the best festivals in the US. The festival infuses over $30 million into the local economy each year. Hangout Music Festival 2017 features headliners Frank Ocean, Twenty One Pilots, Mumford & Sons, Chance the Rapper and more. www.hangoutmusicfest.com
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